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- Multiple ChoicePlease save your changes before editing any questions.
PEST analysis is used in what element of the marketing plan?
Cost
Competitor analysis
Current market
Marketing strategy
- Multiple ChoicePlease save your changes before editing any questions.
The 4 P's of the marketing mix are
Product, Place, Price, Possession
Product, Place, Price, Promotion
Product, Place, Price, Prescription
Product, Price, Promotion, Process
- Multiple ChoicePlease save your changes before editing any questions.
What is NOT an element of the marketing plan?
Cost
Market position
Competitor analysis
They are all elements of a marketing plan
- Multiple ChoicePlease save your changes before editing any questions.
What does PEST stand for?
Political, Economic, Stability, Technological
Political, Economic, Strengths, Technological
Political, Economic, Social, Technological
Political, Economic, Social, Threats
- Multiple ChoicePlease save your changes before editing any questions.
How a company will make customers aware of its products/services
Product and Service Plan
Industry Overview
Growth Plan
Marketing Plan
- Multiple ChoicePlease save your changes before editing any questions.
A brief account of the key points contained in a marketing plan
Executive Summary
Mission Statement
Company Description
Vision Statement
- Multiple ChoicePlease save your changes before editing any questions.
The specific aspirations or purpose of a company; the major goals it will try to reach.
Vision Statement
Mission Statement
Company Description
Executive Summary
- Multiple ChoicePlease save your changes before editing any questions.
What is the purpose of performing a SWOT Analysis?
Identifies internal and external factors that may affect the business future performance.
Evaluates whether the business venture is a good idea.
Access a organization's performance
Gives the management team a broader view on the potential opportunity
- Multiple ChoicePlease save your changes before editing any questions.
What does the acronym SWOT stands for?
Strengths, Weaknesses, Obligations, Threats
Strengths, Weak points, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Time
- Multiple ChoicePlease save your changes before editing any questions.
Identifying your target market makes it easier and more cost effective to ______.
appeal to everyone
push away unnecessary customers
reach your potential customers
sell your products to the masses
- Multiple ChoicePlease save your changes before editing any questions.
Members of a target market have similar _______.
wants
wants, needs, & interests
needs
interests
- Multiple ChoicePlease save your changes before editing any questions.
Tells you who your customer is by providing statistical information about their age, gender, education level, income level, etc.
demographics
geographic
psycholgraphic
target marketing
- Multiple ChoicePlease save your changes before editing any questions.
Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.
demographics
geographic
psycholgraphic
target marketing
- Multiple ChoicePlease save your changes before editing any questions.
Another name for the 4 P's of Marketing
Target Market
Marketing Concept
Marketing Mix
Marketing
- Multiple ChoicePlease save your changes before editing any questions.
Apple holds 78% of the market __________
Share
Percentage
Growth
Competition
- Multiple ChoicePlease save your changes before editing any questions.
Which two factors of SWOT are INTERNAL?
Weaknesses, opportunities
Strengths, threats
Strengths, weaknesses
Opportunities, threats
- Multiple ChoicePlease save your changes before editing any questions.
__________are used to identify customers with similar wants and needs.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
- Multiple ChoicePlease save your changes before editing any questions.
A formal written document that directs a company's activities for a specific time is a___________.
Technology solution
Market Target
Market Summary
Marketing Plan
- Multiple ChoicePlease save your changes before editing any questions.
A market share is almost always expressed as a percentage
True
False
- Multiple ChoicePlease save your changes before editing any questions.
SMART goals are
Specific
Measurable
Realistic
All of the above