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- 1. Multiple Choice
PEST analysis is used in what element of the marketing plan?
Cost
Competitor analysis
Current market
Marketing strategy
- 2. Multiple Choice
The 4 P's of the marketing mix are
Product, Place, Price, Possession
Product, Place, Price, Promotion
Product, Place, Price, Prescription
Product, Price, Promotion, Process
- 3. Multiple Choice
What is NOT an element of the marketing plan?
Cost
Market position
Competitor analysis
They are all elements of a marketing plan
- 4. Multiple Choice
What does PEST stand for?
Political, Economic, Stability, Technological
Political, Economic, Strengths, Technological
Political, Economic, Social, Technological
Political, Economic, Social, Threats
- 5. Multiple Choice
How a company will make customers aware of its products/services
Product and Service Plan
Industry Overview
Growth Plan
Marketing Plan
- 6. Multiple Choice
A brief account of the key points contained in a marketing plan
Executive Summary
Mission Statement
Company Description
Vision Statement
- 7. Multiple Choice
The specific aspirations or purpose of a company; the major goals it will try to reach.
Vision Statement
Mission Statement
Company Description
Executive Summary
- 8. Multiple Choice
What is the purpose of performing a SWOT Analysis?
Identifies internal and external factors that may affect the business future performance.
Evaluates whether the business venture is a good idea.
Access a organization's performance
Gives the management team a broader view on the potential opportunity
- 9. Multiple Choice
What does the acronym SWOT stands for?
Strengths, Weaknesses, Obligations, Threats
Strengths, Weak points, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Time
- 10. Multiple Choice
Identifying your target market makes it easier and more cost effective to ______.
appeal to everyone
push away unnecessary customers
reach your potential customers
sell your products to the masses
- 11. Multiple Choice
Members of a target market have similar _______.
wants
wants, needs, & interests
needs
interests
- 12. Multiple Choice
Tells you who your customer is by providing statistical information about their age, gender, education level, income level, etc.
demographics
geographic
psycholgraphic
target marketing
- 13. Multiple Choice
Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.
demographics
geographic
psycholgraphic
target marketing
- 14. Multiple Choice
Another name for the 4 P's of Marketing
Target Market
Marketing Concept
Marketing Mix
Marketing
- 15. Multiple Choice
Apple holds 78% of the market __________
Share
Percentage
Growth
Competition
- 16. Multiple Choice
Which two factors of SWOT are INTERNAL?
Weaknesses, opportunities
Strengths, threats
Strengths, weaknesses
Opportunities, threats
- 17. Multiple Choice
__________are used to identify customers with similar wants and needs.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
- 18. Multiple Choice
A formal written document that directs a company's activities for a specific time is a___________.
Technology solution
Market Target
Market Summary
Marketing Plan
- 19. Multiple Choice
A market share is almost always expressed as a percentage
True
False
- 20. Multiple Choice
SMART goals are
Specific
Measurable
Realistic
All of the above
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