Marketing
Assessment
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Anitha Andrews
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Social Studies
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12th Grade
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15 plays
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Medium
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25 questions
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1.
Multiple Choice
Which of the following is the feature of the marketing?
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) All of the above
2.
Multiple Choice
_________ concept is based on those companies who believe in this philosophy that quality of goods or services of good standard can easily attract customers.
(a) Marketing concept
(b) Production concept
(c) Product concept
(d) Selling concept
3.
Multiple Choice
________ is the process of classification of products into different groups on the basis of some of its important characteristics.
Grading
Packaging
Standardization
Branding
4.
Multiple Choice
Packaging is important not only for protection of the product but also serves as ________.
Quality product
Complex graphics
Promotional tool
Promotion budget
5.
Multiple Choice
Which of the following is not the function of packaging?
Product protection
Pricing objectives
Promotion
Product identification
6.
Multiple Choice
Which of the following statements is not true with regard to the concept of product?
It is a bundle of utility.
It is a source of satisfaction.
It is confined to physical product.
All of the above.
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