Packaging is important not only for protection of the product but also serves as ________.

Which of the following statements is not true with regard to the concept of product?

In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.

Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.

The term ‘market’ may be understood in which of the following contexts?

Which of the following is a feature of marketing process?

While reading the label of a pack of aluminium foil, Reshma discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.

Ranjan’s business is being adversely affected due to the delay in delivery on account of poor weather conditions. Identify the marketing function which will be helpful to him in this regard.

BeCool Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.

Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines.

In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in confirmation to the predetermined specifications. Identify the type of marketing function being described in the given case.

Good Health Limited has decided to launch a new range of water bottles with in-built water purifier. Instead of marketing the product by is generic name, the company has decided to call it Turifiere’. Identify the type of marketing function being described in the given lines.

Identify the component of branding being depicted below.

Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.

Karan had started the business of producing exclusive home decor items under the brand name ‘Eleganza’ 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name ‘Eleganza’, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.

Under which of the following situations is a company not likely to fix a lower price for its product?

Nooper Limited is marketing its products online. Identify the channel of distribution being adopted by the company.

Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.

Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion been described in the given lines.

Srijan Limited sells its products through the company approved retailers. Identify the channel of distribution being adopted by the company.

Ria refused to buy an insulated lunch box for ?1200 as she felt that the real worth of the product was much less than its monetary value. Identify the factor related to pricing decision being described in the given case.