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25 questions
Which of the following is the feature of the marketing?
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) All of the above
_________ concept is based on those companies who believe in this philosophy that quality of goods or services of good standard can easily attract customers.
(a) Marketing concept
(b) Production concept
(c) Product concept
(d) Selling concept
________ is the process of classification of products into different groups on the basis of some of its important characteristics.
Grading
Packaging
Standardization
Branding
Packaging is important not only for protection of the product but also serves as ________.
Quality product
Complex graphics
Promotional tool
Promotion budget
Which of the following is not the function of packaging?
Product protection
Pricing objectives
Promotion
Product identification
Which of the following statements is not true with regard to the concept of product?
It is a bundle of utility.
It is a source of satisfaction.
It is confined to physical product.
All of the above.
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Advertising
Sales Promotion
Publicity /Public Relations
Personal Selling
Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
Trademark
Generic name
Brand name
Brand mark
The term ‘market’ may be understood in which of the following contexts?
Geographical area covered
Type of buyers
Quantity of goods transacted
All of the above
Which of the following is a feature of marketing process?
Satisfying needs and wants of the consumers
Creating a market offering
Developing an exchange mechanism
All of the above
While reading the label of a pack of aluminium foil, Reshma discovered that the product was manufactured at Hyderabad but was available for sale in many states across the country. Identify the function of marketing which has made this possible.
Physical distribution
Standardisation and grading
Transportation
Warehousing
Ranjan’s business is being adversely affected due to the delay in delivery on account of poor weather conditions. Identify the marketing function which will be helpful to him in this regard.
Physical distribution
Standardisation and grading
Transportation
Warehousing
BeCool Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.
Physical distribution
Transportation
Warehousing
Standardisation and grading
Keeping in view the recent trends of sales regression, Sona Limited has decided to offer a flat 15% discount on all its products. Identify the related function of marketing being described in the given lines.
Packaging and labelling
Branding
Pricing
Promotion
In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in confirmation to the predetermined specifications. Identify the type of marketing function being described in the given case.
Physical distribution
Standardisation and grading
Transportation
Warehousing
Good Health Limited has decided to launch a new range of water bottles with in-built water purifier. Instead of marketing the product by is generic name, the company has decided to call it Turifiere’. Identify the type of marketing function being described in the given lines.
Packaging and labelling
Branding
Pricing
Promotion
Identify the component of branding being depicted below.
Brand name
Brand mark
Trademark
Generic name
Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.
Primary package
Secondary packaging
Transportation packaging
None of the above
Karan had started the business of producing exclusive home decor items under the brand name ‘Eleganza’ 15 years back. Over the years, he has diversified into new segments like home furnishing, furniture and kitchenware. However, all the products are being sold under the same brand name ‘Eleganza’, as it appears to be apt for all of them. Identify the relative feature of a good brand name being described in the given case.
Short and easy to pronounce, spell and remember
Reflects the functions of the product
Distinctive/easily identifiable
Versatile, can be used for brand extension
Under which of the following situations is a company not likely to fix a lower price for its product?
When the competition has introduced a substitute product
If the demand for a product is inelastic
When the company wants to attain market share leadership
When the demand for the product is low
Nooper Limited is marketing its products online. Identify the channel of distribution being adopted by the company.
Zero level channel
One level channel
Two level channel
Three level channel
Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
Advertising
Personal selling
Public relation
Sales promotion
Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion been described in the given lines.
Advertising
Sales promotion
Personal selling
Public relation
Srijan Limited sells its products through the company approved retailers. Identify the channel of distribution being adopted by the company.
(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel
Ria refused to buy an insulated lunch box for ?1200 as she felt that the real worth of the product was much less than its monetary value. Identify the factor related to pricing decision being described in the given case.
(a) Cost of the product
(b) The utility and demand
(c) Government and legal regulations
(d) Pricing objectives
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