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- Multiple ChoicePlease save your changes before editing any questions.What is an example of primary research?MagazineObservationNewspaperGovernment statistics
- Multiple ChoicePlease save your changes before editing any questions.
Downloading and viewing instructional videos on how to use a product
Primary Research
Secondary Research
- Multiple ChoicePlease save your changes before editing any questions.Which is a typical type of survey?Face to faceAll of themPostalTelephone or email
- Multiple ChoicePlease save your changes before editing any questions.Why are focus groups used?To bring together a group of people to discuss a particular product or issueAll of themIt enables open ended questionsIt can generate 'rich' information rather than a standard response
- Multiple ChoicePlease save your changes before editing any questions.This is information that is useful and has already been collected for another purpose.Primary DataSecondary Data
- Multiple ChoicePlease save your changes before editing any questions.This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.Primary DataSecondary Data
- Multiple ChoicePlease save your changes before editing any questions.This is a small number of people who are brought together to discuss elements of a specific issue or problem.Focus GroupObservationSurveyTest Market
- Multiple ChoicePlease save your changes before editing any questions.
Information gathered on opinions, thoughts and feelings is....QualitativeQuantitative - Multiple ChoicePlease save your changes before editing any questions.What is an example of secondary research?Focus GroupObservationNewspaperQuestionnaire
- Multiple ChoicePlease save your changes before editing any questions.Graham wants some quick, informal feedback on his business ideas from friends and family. His best option would be:Share a survey and invite comments on FacebookHand a written questionnaire to local shoppersSend a mailing to 500 local residentsCommission a local market survey agency
- Multiple ChoicePlease save your changes before editing any questions.What is an example of secondary research?Focus GroupObservationNewspaperQuestionnaire
- Multiple ChoicePlease save your changes before editing any questions.Which is the odd one out?NewspaperMagazinesBooksQuestionnaires
- Multiple ChoicePlease save your changes before editing any questions.What is a problem with using secondary data?It is easy to findIt is normally quicker to findYou did not create it (it might be unreliable)You have to find the information yourself
- Multiple ChoicePlease save your changes before editing any questions.
True or False: primary research is very generic and not specific.
True
False
- Multiple ChoicePlease save your changes before editing any questions.
Which two of the following statements are disadvantages of primary research?
Many people don't like completing surveys
You can find specific information
Some people just say what they want you to hear
The business has control over the research and results
- Multiple ChoicePlease save your changes before editing any questions.___________ is a method used to identify customers with similar wants and needs.SellingPlanningMarket SegmentationSales pitch
- Multiple ChoicePlease save your changes before editing any questions.Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.BehaviorialPsychographicDemographicGeographic
- Multiple ChoicePlease save your changes before editing any questions.
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
- Multiple ChoicePlease save your changes before editing any questions.Seeks open-ended responses. Answers questions about “why” and “how"Qualitative ResearchQuantitative ResearchSurveyQuestionnaire
- Multiple ChoicePlease save your changes before editing any questions.A common disadvantage of primary research for a startup is that:It is time-consuming to obtainIt doesn't answer the questions askedIt doesn't allow for qualitative questionsIt can't be done online