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MARKETING MANAGEMENT

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  • 1. Multiple Choice
    2 minutes
    1 pt

    From among the following, identify the factor which does not form part of facilitating function of marketing?

    Financing

    Risk bearing

    Packaging

    Standardization

  • 2. Multiple Choice
    2 minutes
    1 pt

    Holistic marketing does not include:

    Relationship marketing

    Integrated marketing

    Internal marketing

    Digital marketing

    Social responsibility marketing

  • 3. Multiple Choice
    2 minutes
    1 pt

    Who among the following has propounded the classification of 4P's of marketing?

    James Culliton

    N.H.Borden

    Robert Lauterborn

    E.J.McCarthy

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