Chapter 3_Consumer and Business Market

1.

Multiple Choice

20 sec

1 pt

Business buyers usually face more complex buying decisions than do consumer buyers

TRUE

FALSE

2.

Multiple Choice

30 sec

1 pt

The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as ________.

situational analysis

business buying process

business diversification

business process automation

3.

Multiple Choice

30 sec

1 pt

Business buyer behavior refers to the ________.

buying behavior of consumers who buy goods and services for personal consumption

buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others

buying behavior of consumers who rely on small retailers for the regular supply of provisions

decision process by which business buyers determine which products and services their organizations need to purchase

4.

Multiple Choice

30 sec

1 pt

Which of the following is NOT part of the business market?

Kruger Group sells interior security systems to resorts.

A country club buys safety equipment for its swimming pool.

Maria shops for her family's groceries at the local Whole Foods store.

A firm buys laptops from Dell for company salespeople to use when traveling.

5.

Multiple Choice

30 sec

1 pt

Business markets are similar to consumer markets in that ________.

the nature of the buying unit is the same for both

the decision processes involved in both the markets are same

both involve people who assume buying roles and make purchase decisions to satisfy needs

both share the same market structure

6.

Multiple Choice

30 sec

1 pt

Differences between business markets and consumer markets include all of the following EXCEPT ________.

nature of the buying unit

market structure and demand

number of buyers

people who make purchase decisions to satisfy needs

7.

Multiple Choice

30 sec

1 pt

The business marketer normally deals with ________ than the consumer marketer does.

far fewer but far larger buyers

far more but far smaller buyers

negligible customer complaints

far less fluctuations in demands

8.

Multiple Choice

30 sec

1 pt

Which of the following is true about business purchases?

Business purchases involve more professional purchasing effort than consumer purchases.

Business purchases involve fewer participants in decision making compared to consumer purchases.

Purchasing agents are absent in business purchases.

Business purchases involve less technical and economic considerations compared to consumer purchases.

9.

Multiple Choice

30 sec

1 pt

Since business marketers have fewer buyers than consumer marketers, business buyers often face ________ than do consumer buyers.

less complex buying decisions

shorter buying processes

informal buying processes

more complex buying decisions

10.

Multiple Choice

30 sec

1 pt

______________refers to all of the personal consumption of final consumers.

International market

Reseller market

Business market

Consumer market

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