20 questions
There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing
responsibilities
functions
tactics
strategies
Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
Selling
Product/Service Management
Pricing
Market Planning
Which marketing function involves creating the correct product mix for a business?
Product/Service Management
Marketing-Information Management
Selling
Financing
Making both buyers and sellers feel they are getting good value is part of the ______________
promotion
pricing
financing
purchasing
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
market planning
product/service management
marketing information management
product development
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
purchasing
pricing
planning
promotion
Which marketing function involves determining where products will be sold?
Channel management
Servicing
Promotion
Selling
In what marketing activity do businesses engage to meet the wants and needs of consumers?
Market planning
Cost-Benefit Analysis
Product/Service Management
Pricing
A product being in great demand is a factor that might encourage businesses to
decrease inventory
contact competitors
adjust prices
gather information
Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.
Promotion
Marketing-information management
Behavioral segmentation
Specialty Advertising
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
purchasing
product/service management
selling
channel management
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
Selling
Promotion
Pricing
Purchasing
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
selling
market research
prospecting
purchasing
The marketing function that includes creating strategies to attract the target customer to a business is
pricing
marketing-information management
market planning
channel management
How can Tracy make sure that her marketing campaigns support her company's goals?
Select the right channels
Use pricing strategies
Speak with customers
Engage in market planning
An effective marketing-information management function enables marketers to
determine what products customers want
determine the price of a good or service
select suppliers for products
create demand for a good or service.
Which function of marketing determines how much gross profit a business will make on a good or service?
channel management
risk management
pricing
promotion
Which of the following marketing functions enables businesses to have their products in the right place at the right time?
risk management
promotion
selling
channel management
Which marketing function can remind customers of items that they want to purchase?
promotion
product/service management
financing
pricing
How does the marketing function of selling benefit society?
creates relationships with customers
helps to increase employment
determines to whom to sell
affects demand for a good or service