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46 questions
The purpose of industrial television is to...
Provide programming to customers who pay schedule fees
Communicate relevant information to a specific audience
Provide security surveillance to a predetermined area
Inform the public about various topics
What type of program is produced by small-scale production companies?
Wedding Videos
Legal Depositions
Home Inventory
All of the above
Ads that run during programs serve to...
Communicate to a specific audience
Fill time in the programming schedule
Pay for the purchase price of those programs
None of the above
Subscriber television systems include...
Cable & Satellite Services
DVD Rentals
Surveillance Systems
Home Video
A major factor in determining the cost of leasing a syndicated television program is...
Size of the potential audience in the viewing area
Education level of the potential audience in the viewing area
Economic level of the potential audience of the viewing area
Gender of the potential audience in the viewing area
An example of local origination programming is...
Mickey Mouse Clubhouse
The Super Bowl
Law and Order
Channel 5 Kids Club Cartoons
During which of the following programs will the advertising rate be the highest to run an ad for a new hybrid vehicle?
Survivor
Law and Order
I Love Lucy
The Super Bowl
During which of the following programs will the advertising rate be the lowest to run an ad for a new hybrid vehicle?
The Super Bowl
I Love Lucy
Law and Order
Survivor
The Nielsen Ratings indicate the...
Number of ads that run each individual hour
Ratio of the number of positive and negative critical reviews of programs
Cost to produce the programming for that time period
Number of households watching the program for that time period
Digital television broadcasts became the only broadcast system in the United States on...
January 12, 2006
June 12, 2009
July 12, 2005
June 12, 2007
Cable television systems are franchised by state governments
True
False
Hair and eye color are audience demographic factors considered when making programming decisions
True
False
An affiliate is a broadcast station that has aligned itself with a particular network
True
False
The fee charged to air an ad is the same each time the ad is run, regardless of the day of the week or the time of day
True
False
Television programs are cancelled when they receive bad reviews by the critics
True
False
All analog television broadcasts ceased on June 12, 2009
True
False
There are more jobs available in the broadcast area of television production than in the nonbroadcast area of television production
True
False
A school-wide television broadcast that can only be received within the walls of the school building is an example of a CCTV system
True
False
An affiliate must buy, lease, or produce its own programming to fill gaps in the broadcast day not covered by network programming
True
False
A 30-second program interruption to sell a product is called a commercial by consumers, but a video professional would call this an ad or a(n)
commercial broadcast
spot
audience
industrial
__________ television is a fee-based television distribution system that typically delivers programming via underground wire
Satellite
Subscriber
Commercial Broadcast
Cable
__________ television is a fee-based television distribution system in which the programming signal is transmitted from Earth, into space, back to a small receiving dish on the consumer's property, and into receivers connected to televisions
Home Video
CCTV
Educational
Satellite
Originally, __________ television was intended to support or replay existing classes, but it has come to include programming designed to inform the public about any topic
Educational
Surveillance
Industrial
CCTV
Training videos used to inform employees about new techniques and operational issues, and videos used to communicate corporate-level policies are examples of corporate television, also known as __________ television
Surveillance
Commercial Broadcast
Educational
Industrial
Videos cameras installed in and around a prison, bank, traffic intersection, ATM, parking lot, or government building are all examples of __________ television
CCTV
Surveillance
Satellite
Home Video
A(n) __________ is a corporation that bundles a collection of programs and makes the program bundles available exclusively to its affiliates
National
Affiliate
Network
Local Origination
After a program had a run on network television for at least three years, the episodes can be bundled and leased as a package to television studios in a process called __________
Syndication
renting
leasing
Local Origination
Determining the potential audience at a specific time of day involves examining the __________ of viewers, such as age, race, gender, education level, and economic level
Demographics
parents
ancestors
Spot
Programming produced in a specific area that is intended to be viewed by an audience in that area is called __________ __________
Demographics
Syndication
Local Origination
Network Programming
What are three sources of programming available to broadcast stations?
Network
Syndication
Local Origination
All the above
Network Programming
Why do television stations run children's programming in the early mornings, but not during the middle of the weekdays?
Because the children would be at school.
Children are typically at school during the week
To early
breakfast
chicken
What is the biggest factor in determining how much a network or station will charge to run a company's ad?
potential viewers
Network
Ratings
Syndication
How does a network determine the size of a program's viewing audience?
Ratings
Potential viewers
Network
Spot
How does a station pay for its overhead (salaries, utilities, equipment) and the programming it leases through syndication?
Ad revenue
Network
Ratings
Spot
What percentage of jobs are in entertainment?
5%
15%
50%
100%
What are the four Savannah affiliates, corresponding network? What do each of the affiliates call letters stand for?
BC-WJCL-J.C. Lewis
CBS-WTOC-Welcome to our City
NBC-WSAV-Welcome to Savannah
FOX-WTGS-We're TV for Georgia and South Carolina
Coverage of news
Weather
News
Audience Size
Subscriber Television
Educational Television
Closed Circuit Television
Program Ratings
My DVR connected to my television
Closed Circuit Television
Local Origination
Affiliate
Surveillance Television
Training on how to rotate stock on store shelves
Subscriber Television
Network Programming
Industrial Television
Syndication
Sullivan County Sports Roundup
Surveillance Television
Local Origination
Subscriber Television
Network Programming
A video camera in a jewelry store
Surveillance Television
Industrial Television
Closed Circuit Television
Spot
Prime time drama and comedy programs
Network Programming
Program Ratings
Local Origination
Subscriber Television
Sesame Street®
Educational Television
Network Programming
Surveillance Television
Subscriber Television
A television ad for a product or service
Spot
Industrial Television
Subscriber Television
Network Programming
A bundle of programs available for leasing
Syndication
Industrial Television
Program Ratings
Affiliate
Cable television
Surveillance Television
Subscriber Television
Local Origination
Syndication
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