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- 1. Multiple Choice
Which department of a business is more likely to research and analyse consumer behaviour?
Finance
Operations
Marketing
Human Resources
- 2. Multiple Choice
Which of the following factors influence consumer choice?
Psychological, Sociocultural, economic, government
Psychopath, Sociocultural, economic, government
Consumer laws, ethics, government
Intermediate markets
- 3. Multiple Choice
Maslow's hierarchy of needs illustrates which psychological factor that influences consumers?
Perception
Learning
Attitudes
Motivation
- 4. Multiple Choice
Which marketing elements can influence a consumer's perception of a product or service?
Branding
Price
Distribution strategy
All of the above
- 5. Multiple Choice
Which of the following is NOT a method of learning about a product?
Taste-testing and point of sale displays
Product reviews
Changing consumer perception
Word of Mouth
- 6. Multiple Choice
A marketing department will study customer personality and self-image.
True
False
- 7. Fill in the Blank
With reference to Maslow's hierarchy of needs, identify a product that would align to the physiological needs stage:
- 8. Fill in the Blank
With reference to Maslow's hierarchy of needs, identify a product that would align to the Safety needs stage:
- 9. Multiple Choice
Socio-cultural factors affecting consumer choice
Family
Social class
Reference groups
All of the above
- 10. Multiple Choice
Which of the following is not related to economic factors affecting consumer spending?
Peaks
Regulation
Recession
Prosperity
- 11. Multiple Choice
Governments play a role in influencing consumer decisions
True
False
- 12. Multiple Choice
A consumer's decision to buy up-market clothing brands would be influenced by
Culture
Personality and self-image
Government policy
a period of economic growth
- 13. Multiple Choice
The government has increase the Goods and Services Tax. What policy is this an example of?
Economic
Microeconomic reform
Industry reform
Fiscal
- 14. Multiple Choice
Which of the following is NOT a psychological factor influencing a consumer
Perception
Attitude
Peer group
Motivation
- 15. Multiple Choice
Which of the following is NOT an example of a sociocultural factor influencing a consumer?
Social class
Family
Learning
Peer group
- 16. Multiple Choice
Which of the following is correct in terms of the economic cycle?
Boom or peak: high unemployment, rising incomes, optimism
Boom or peak: high employment, rising incomes, optimism
Recession: high unemployment, rising incomes, optimism
Recession: high employment, rising incomes, optimism
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