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Marketing is a process which aims at ________________
The satisfaction of customer needs
Who is the father of Modern Marketing?
_________ is a place where buyers and sellers interact
The key customer markets consist of
All of the above
The following is not a type of Marketing Concept
The production concept
The selling concept
The societal marketing concept
The Supplier Concept
This is the act of obtaining a desired object from someone by offering something in return.
If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ concept.
The ___________________ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.
The practice of discouraging consumers from buying is
Which one of the following is a key to build lasting relationships with consumers?
Price of the product
Quality of product
________ is the performance of business activities that direct the flow of goods and services from producer to consumer
Channels of distribution
____ is where people buy goods and services for their personal consumption.
________ aims at creating new uses of an existing product.
Markets for highly perishable goods like fruits and vegetables are __________
Short period market
Very short period market
___________ starts with customer and ends with customer.