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15 questions
Marketing is a process which aims at ________________
Production
Profit-making
The satisfaction of customer needs
Selling products
Who is the father of Modern Marketing?
Peter Drucker
Philip Kotler
Lester Wunderman
Abraham Maslow
_________ is a place where buyers and sellers interact
The key customer markets consist of
Government Markets
Business Markets
Consumer Markets
All of the above
The following is not a type of Marketing Concept
The production concept
The selling concept
The societal marketing concept
The Supplier Concept
This is the act of obtaining a desired object from someone by offering something in return.
Marketing Myopia
Selling
Exchange
Delivery
If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ concept.
Production
Sales
Marketing
Societal marketing
The ___________________ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.
Marketing
Production
Product
Selling
The practice of discouraging consumers from buying is
Metamarketing
Demarketing
Remarketing
Overmarketing
Which one of the following is a key to build lasting relationships with consumers?
Price of the product
Need recognition
Customer satisfaction
Quality of product
________ is the performance of business activities that direct the flow of goods and services from producer to consumer
Selling
Channels of distribution
Production planning
Marketing
____ is where people buy goods and services for their personal consumption.
Industrial market
Consumer market
Family market
Local market
________ aims at creating new uses of an existing product.
Metamarketing
Demarketing
Remarketing
Overmarketing
Markets for highly perishable goods like fruits and vegetables are __________
Local market
Short period market
Very short period market
Regional market.
___________ starts with customer and ends with customer.