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- 1. Multiple Choice
How many components are there in marketing mix?
3
4
2
9
- 2. Multiple ChoiceWhat is not part of the marketing mix (the 4Ps)?ProductPersonPricePromotion
- 3. Multiple Choice
Which P is not in the Marketing MIx?
place
people
price
promotion
- 4. Multiple Choice
Packaging is part of what P?
Product
Place
Promotion
Price
- 5. Multiple ChoiceWhich one of the following is a benefit of new product development?It is cheaper to develop a new productsThe latest technology can be a feature of the new productCustomers will always prefer newly developed products
- 6. Multiple ChoiceMarketing connects __________ to _____________.Good to servicesIndustrial products to consumer goodsProducers to consumersWorkers to salepeople
- 7. Open Ended
Define Product Mix in one sentence?
- 8. Multiple ChoiceDefine the term 'promotion'The methods a business uses to communicate with its customers to make them aware of their productsAudio or visual form of marketing for products or services
- 9. Multiple Choice
The two types of market research are:
Prime and second
First and second
Primary and Secondary
- 10. Multiple Choice
Promotion is how a business tells customers about a product.
True
False
- Answer choicesTagsAnswer choicesTags