SWOT Analysis - Assessment

1.

Multiple Choice

30 sec

1 pt

A change in customers' likes and interests may be seen as an

Opportunity

Strength

Weakness

Threat

2.

Multiple Choice

30 sec

1 pt

Internal factors that may limit a company's ability to achieve its goals would be known as an

Strength

Weakness

Opportunity

Threat

3.

Multiple Choice

30 sec

1 pt

If a business conducts a SWOT analysis to decide whether or not to expand, which of the following would be categorized as an opportunity?

money is available for the expansion

new competition could enter the market

there is a potential for increased profits

company expenses have increased

4.

Multiple Choice

30 sec

1 pt

Which option below lists the internal factors of a SWOT analysis?

Strengths and Opportunities

Weaknesses and Threats

Weaknesses and Strengths

Threats and Opportunities

5.

Multiple Choice

30 sec

1 pt

Which option below lists the external factors of a SWOT analysis?

Strengths and Opportunities

Weaknesses and Threats

Weaknesses and Strengths

Threats and Opportunities

6.

Multiple Choice

30 sec

1 pt

A damaged reputation would be considered a (n)

Strength

Weakness

Opportunity

Threat

7.

Fill in the Blank

30 sec

1 pt

You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

8.

Multiple Choice

30 sec

1 pt

Great customer service would be considered a (n)

Strength

Weakness

Opportunity

Threat

9.

Multiple Choice

30 sec

1 pt

External factors that a company may be able to take advantage of would be listed under

Threats

Opportunities

Strengths

Weaknesses

10.

Multiple Choice

30 sec

1 pt

When your competitors have access to better channels of distribution, that would be considered a(n)

Strength

Weakness

Opportunity

Threat

11.

Multiple Choice

30 sec

1 pt

Elements in the environment, not under your control, that could cause trouble for the business are

Threats

Weaknesses

Opportunities

Strengths

12.

Multiple Choice

30 sec

1 pt

SWOT stands for?

Strengths, Wellbeing, Opportunities, Threat

Sudden Weaknesses, Outstanding Threats

Strengths, Weaknesses, Opportunities, Threats

Social Ways of Overcoming Threats

13.

Multiple Choice

30 sec

1 pt

A SWOT analysis looks at?

The Internal Factors only

Both internal and external Factors

The external factors only

None of the above

14.

Multiple Choice

30 sec

1 pt

Strengths and Weaknesses look at:

The internal factors affecting a business

The external factors affecting a business

The future of the business

None of the above

15.

Multiple Choice

30 sec

1 pt

Opportunities and Threats look at:

The internal factors affecting a business

The external factors affecting a business

The future of the business

None of the above

16.

Multiple Choice

30 sec

1 pt

Identify a weakness from the following

Overseas demand for a product

Falling number of customers within specific age group

Making a profit

Poor quality goods

17.

Multiple Choice

30 sec

1 pt

Identify an opportunity from the options below:

New market opened up

Minimum wage so higher wages have to be paid

Negative publicity

Good financial situation

18.

Multiple Choice

30 sec

1 pt

Identify a threat from the list below:

New market opened up

Competitor opening a new outlet next to your business

Poor staff training

Expansion overseas

19.

Multiple Choice

30 sec

1 pt

A SWOT analysis examines the internal and external business environment.

True

False

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