Digital Marketing Review

1.

Multiple Choice

30 sec

1 pt

The purpose of Digital Marketing is ...

To encourage users to use mobile devices like mobile phones and mobile tablets

To save time and effort in marketing

Leverage on digital platform to promote and sell goods and services

To protect the environment as print media is bad for the environment

2.

Multiple Choice

30 sec

1 pt

Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks

True

False

3.

Multiple Select

30 sec

1 pt

Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)

Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing

Creating and sharing useful, relevant and quality content content i.e. Content Marketing

Engaging consumers at a booth by showing content on the tablet to generate interest

Reaching consumers through their mobile phone with content and information i.e. mobile marketing

4.

Multiple Choice

30 sec

1 pt

To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods

Digital Advertising

Search Engine Marketing

Search Engine Optimisation

Display Advertising

5.

Multiple Choice

30 sec

1 pt

Email marketing is a digital marketing technique to

Reach consumers directly via e-mail using text and rich media content

Reach consumers by sending them brochures with our company email via postal service

Display our email addresses on every print advertisements

Using our website as marketing tool with our email address

6.

Multiple Select

30 sec

1 pt

Identify which are the 3 digital marketing goals from below list (There is more than 1 answer)

Informing customers

Increased visualization of our products and services

Direct customer engagement

Improved customer service

7.

Multiple Choice

30 sec

1 pt

Lead generation is to generate customer interest in the company product and services and creating contact lists of those user who have expressed interest

True

False

8.

Multiple Select

30 sec

1 pt

Which of the list is NOT a digital marketing advantage?

Cost effectiveness

Higher engagement compared to traditional marketing

ROI is easily tracked

All audience is suitable for digital marketing

9.

Multiple Choice

30 sec

1 pt

"Digital advertising is obtrusive". Is this statement considered true?

Yes it is especially Pop-up ads

No, it is not true for digital marketing

10.

Multiple Select

30 sec

1 pt

Which of the following is a digital marketing strategy consideration? (More than 1 answer)

Goals aligned with business goals and strategy

Identify target audience information e.g. values, needs, interests

Ensure that products and services has a good shopfront

Use engaging contents e.g. photos, animations, videos, blogs

11.

Multiple Select

30 sec

1 pt

Which one of the following are good platforms for content marketing? (More than 1 answer)

Meme

Testimonials

QR Codes

Videos

12.

Multiple Select

30 sec

1 pt

Which of the following are ways to establish a web presence? (Select more than 1 answer)

Business directory

Engage an influencer

Web application

Blog

13.

Multiple Choice

30 sec

1 pt

One important element of creating a website is...

Engage a website developer

Register a hosting service

Register a company

Buy a wordpress license

14.

Multiple Choice

30 sec

1 pt

Which of the following is a content management systems?

Six.com

Gopal

Joomla!

Fix.com

15.

Multiple Select

30 sec

1 pt

What is a a factor to ensure consistently good ranking on a search engine?

Good passwords

Good details

Good users

Good keywords

16.

Multiple Choice

30 sec

1 pt

Which of the following is NOT a website design?

Responsive Design

Accessbility

Colour usage

Performance Optimisation

17.

Multiple Choice

30 sec

1 pt

Performance optimisation in website design refers to

Colours are optimized to ensure its not a strain on user eyes

The font type and size must be efficient

The image size and video files must be optimised.

The computer must be optimised

18.

Multiple Select

45 sec

1 pt

What are the ways to promote your website? (more than 1 answer)

Leverage on social media sites

Run a competition to target your audience

Putting your website address with your email signature

Send Whatsapp message to your friends

19.

Multiple Choice

30 sec

1 pt

A sitemap refers to

A map to travel to a business site

It lists all the pages on the website like an index

It is a map of worksite

It is a index of contacts

20.

Multiple Select

45 sec

1 pt

Which of the below list is a typical website page

Homepage

About Us

Friends List

Services

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