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- 1. Multiple Choice
A product is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
TRUE
FALSE
- 2. Multiple Choice
When a company's market offering consists of a pure tangible good, related services are typically included for an additional charge.
TRUE
FALSE
- 3. Multiple Choice
Support services are an important part of a customer's overall brand experience.
TRUE
FALSE
- 4. Multiple Choice
Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.
TRUE
FALSE
- 5. Multiple Choice
From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity.
TRUE
FALSE
- 6. Multiple Choice
A channel level is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
TRUE
FALSE
- 7. Multiple Choice
Historically, conventional distribution channels have provided channel leadership and have had the power to assign roles and manage conflict.
TRUE
FALSE
- 8. Multiple Choice
With a vendor-managed inventory system, the supplier takes full responsibility for managing inventories and deliveries.
TRUE
FALSE
- 9. Multiple Choice
Orienting and motivating customer-contact employees to work as a team to provide customer satisfaction is known as social marketing.
TRUE
FALSE
- 10. Multiple Choice
Furniture is an example of a product.
TRUE
FALSE
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