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10 questions
A product is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
TRUE
FALSE
When a company's market offering consists of a pure tangible good, related services are typically included for an additional charge.
TRUE
FALSE
Support services are an important part of a customer's overall brand experience.
TRUE
FALSE
Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.
TRUE
FALSE
From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity.
TRUE
FALSE
A channel level is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.
TRUE
FALSE
Historically, conventional distribution channels have provided channel leadership and have had the power to assign roles and manage conflict.
TRUE
FALSE
With a vendor-managed inventory system, the supplier takes full responsibility for managing inventories and deliveries.
TRUE
FALSE
Orienting and motivating customer-contact employees to work as a team to provide customer satisfaction is known as social marketing.
TRUE
FALSE
Furniture is an example of a product.
TRUE
FALSE
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