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10 questions
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- Multiple ChoicePlease save your changes before editing any questions.
Customer retention is not as important as attracting new customers
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
Customers develop a stronger loyalty to those companies that show an interest in them
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
Existing customers will accept a decline in service without question.
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
Customer lifetime value is the percentage of customers who leave in one year
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
Customer retention involves conveying to the customer that they are more than just a business contact
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
When establishing a customer-retention program, it is important to examine who
your customers are and what specific needs they have.
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
When measuring current customer satisfaction, the upcoming advertising campaign is an important consideration.
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
Informal surveys are statistically measurable and are therefore an extremely reliable source of information
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
Focus groups are random groups of customers or prospective customers who are brought together to discuss current or future offerings of a business
TRUE
FALSE
- Multiple ChoicePlease save your changes before editing any questions.
Seeking feedback from customers will never result in positive customer retention
TRUE
FALSE