Which of the following is NOT a typical supply chain member?
________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
Another term for the supply chain that suggests a sense and respond view of the market is ________.
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
Intermediaries play an important role in matching ________.
Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.
Which of the following is NOT a key function that intermediaries play in completing transactions?
Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?
In a(n) ________ channel, the same member both produces and distributes a product or service.
In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
At minimum, a marketing channel consists of a producer and a(n) ________.
To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.
All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, information flow, and ________ flow.
Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing ________.
________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.
A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.
A channel consisting of one or more separate producers, wholesalers, or retailers that seek to maximize their own profit-even at the expense of profits for the channel as a whole-is a(n) ________.
An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.
A corporate VMS has the advantage of controlling the entire distribution chain through ________.
Which of the following are the three major types of vertical marketing systems?
A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________.
As marketing manager for Globe Imports and Exports, you want to start reaping the benefits of a multichannel distribution system. You will likely enjoy all of the following EXCEPT which one?
Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?
Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones.
The four major steps of designing a channel system are analyzing consumer needs, setting channel objectives, ________, and evaluating the alternatives.
Which of the following should be the first step in designing a marketing channel?
Companies should state their channel objectives in terms of targeted levels of ________.
Which product will most likely be intensively distributed?
Which type of product might require a more direct marketing channel to avoid delays and too much handling?
When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.
An intensive distribution strategy is most suitable for which consumer product category?
Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.
Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?
China and India each contain more than one billion people. However, companies can access only a small percentage of these potential markets due to ________.
Sometimes a seller requires its dealers to abstain from handling competitors' products in an arrangement called ________.
Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?
Which of the following is NOT a marketing intermediary?
Which of the following is the best example of a direct channel?
Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________.
When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.
Staples Office Supply opened an online store that created competition with many of its dealers. The corporate office created a(n) ________ conflict.
Which of the following is an example of horizontal channel
Which of the following is an example of a multichannel distribution system?
Blockbuster offers DVD rentals through its Total Access online rental service and through its bricks-and-mortar stores. This is an example of a(n)________.
When Netflix began delivering DVDs directly to customers through the mail instead of using a brick-and-mortar system, Netflix was following the trend of ________.
Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.
Which product will most likely be exclusively distributed?
Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution.
Max Samuelson is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers. Max uses ________.
Which type of vertical marketing system (VMS) gives an organization more control over both production and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?