MKT101 chapter 12
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  • Question 1
    30 seconds
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    Q.

    Which of the following is NOT a typical supply chain member?

    answer choices

    resellers

    customers

    intermediaries

    government agencies

    raw materials supplier

  • Question 2
    30 seconds
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    Q.

    ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

    answer choices

    Downstream from

    Upstream from

    Disintermediated from

    Horizontal to

    Parallel with

  • Question 3
    30 seconds
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    Q.

    Another term for the supply chain that suggests a sense and respond view of the market is ________.

    answer choices

    supply and demand chain

    demand chain

    channel of distribution

    distribution channel

    physical distribution

  • Question 4
    30 seconds
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    Q.

    When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

    answer choices

    value delivery network

    channel of distribution

    supply chain

    demand chain

    conventional distribution channel

  • Question 5
    30 seconds
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    Q.

    From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

    answer choices

    channel members

    distributors

    consumers

    manufacturers

    marketers

  • Question 6
    30 seconds
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    Q.

    Intermediaries play an important role in matching ________.

    answer choices

    dealer with customer

    supply and demand

    product to region

    manufacturer to product

    information and promotion

  • Question 7
    30 seconds
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    Q.

    Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

    answer choices

    time, need, and form

    place, possession, and form

    time, place, and possession

    place, time, and need

    place, need, and distribution

  • Question 8
    30 seconds
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    Q.

    Which of the following is NOT a key function that intermediaries play in completing transactions?

    answer choices

    promotion

    information

    matching

    risk taking

    negotiation

  • Question 9
    30 seconds
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    Q.

    Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

    answer choices

    physical distribution

    promotion

    financing

    risk taking

    storing goods

  • Question 10
    30 seconds
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    Q.

    In a(n) ________ channel, the same member both produces and distributes a product or service.

    answer choices

    tiered

    direct

    horizontal

    vertical

    exclusive

  • Question 11
    30 seconds
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    Q.

    In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.

    answer choices

    depth

    complexity

    involvement

    length

    width

  • Question 12
    30 seconds
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    Q.

    At minimum, a marketing channel consists of a producer and a(n) ________.

    answer choices

    wholesaler

    agent

    broker

    intermediary

    customer

  • Question 13
    30 seconds
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    Q.

    To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.

    answer choices

    less distance between producer and end consumer

    less control

    fewer potential ideas

    higher taxes

    fewer channel partners

  • Question 14
    30 seconds
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    Q.

    All of the institutions in a channel are connected by flows, including physical flow, flow of ownership, payment flow, information flow, and ________ flow.

    answer choices

    promotion

    acquisition

    customer

    return product

    by-product

  • Question 15
    30 seconds
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    Q.

    Joanie Calvert is experiencing a disagreement with intermediaries in the channel over who should do what and for what rewards. Joanie is experiencing ________.

    answer choices

    a tying disagreement

    channel conflict

    channel disintermediation

    third-party logistics

    channel intermediation

  • Question 16
    30 seconds
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    Q.

    ________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel.

    answer choices

    Horizontal; vertical

    Vertical; horizontal

    Contractual; corporate

    Corporate; franchise

    Wholesaler; retailer

  • Question 17
    30 seconds
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    Q.

    A conventional distribution channel consists of one or more ________ producers, wholesalers, and retailers.

    answer choices

    product-related

    independent

    contract

    estranged

    merchant

  • Question 18
    30 seconds
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    Q.

    A channel consisting of one or more separate producers, wholesalers, or retailers that seek to maximize their own profit-even at the expense of profits for the channel as a whole-is a(n) ________.

    answer choices

    vertical marketing system

    conventional distribution channel

    independent channel allocation

    corporate VMS

    administered vertical marketing system

  • Question 19
    30 seconds
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    Q.

    An advantage of a vertical marketing system (VMS) is that it acts as a ________ system.

    answer choices

    unified

    creative

    modern

    customer-driven

    task-driven

  • Question 20
    30 seconds
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    Q.

    A corporate VMS has the advantage of controlling the entire distribution chain through ________.

    answer choices

    a profit-maximizing strategic plan

    single ownership

    mass distribution

    contracts among separate members

    franchise agreements

  • Question 21
    30 seconds
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    Q.

    Which of the following are the three major types of vertical marketing systems?

    answer choices

    corporate, contractual, and chain

    contractual, corporate, and independent

    contractual, corporate, and administered

    administered, independent, and franchised

    contractual, corporate, and task

  • Question 22
    30 seconds
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    Q.

    A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________.

    answer choices

    agents and brokers

    unspoken partnerships

    limited liability incorporation

    contractual agreements

    natural competitive forces

  • Question 23
    30 seconds
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    Q.

    As marketing manager for Globe Imports and Exports, you want to start reaping the benefits of a multichannel distribution system. You will likely enjoy all of the following EXCEPT which one?

    answer choices

    expanded sales

    expanded market coverage

    selling at a higher gross margin

    opportunities to tailor products and services to the needs of diverse segments

  • Question 24
    30 seconds
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    Q.

    Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system?

    answer choices

    decreasing understanding of complex markets

    decreasing control over the system

    fewer opportunities for franchising

    increasing disintermediation

    reducing conflict among channel members

  • Question 25
    30 seconds
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    Q.

    Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones.

    answer choices

    the vertical marketing system

    the corporate marketing system

    disintermediation

    the corporate merger

    the hostile takeover

  • Question 26
    30 seconds
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    Q.

    The four major steps of designing a channel system are analyzing consumer needs, setting channel objectives, ________, and evaluating the alternatives.

    answer choices

    establishing a budget

    identifying major channel alternatives

    seeking regulatory approval

    seeking legal advice

    measuring objectives

  • Question 27
    30 seconds
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    Q.

    Which of the following should be the first step in designing a marketing channel?

    answer choices

    identifying channel objectives

    identifying what consumers want from the channel

    analyzing channel alternatives

    evaluating intermediaries

    exploring international opportunities

  • Question 28
    30 seconds
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    Q.

    Companies should state their channel objectives in terms of targeted levels of ________.

    answer choices

    co-op advertising

    efficiency

    customer service

    conflict reduction

    profitability

  • Question 29
    30 seconds
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    Q.

    Which product will most likely be intensively distributed?

    answer choices

    Olympus digital cameras

    BMW cars

    Guess blue jeans

    Coca-Cola

    Nike running shoes

  • Question 30
    30 seconds
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    Q.

    Which type of product might require a more direct marketing channel to avoid delays and too much handling?

    answer choices

    lower-priced products

    perishable products

    high-priced products

    products in their maturity stage

    products in their decline stage

  • Question 31
    30 seconds
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    Q.

    When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution.

    answer choices

    multichannel

    selective

    international

    direct

    extensive

  • Question 32
    30 seconds
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    Q.

    An intensive distribution strategy is most suitable for which consumer product category?

    answer choices

    convenience products

    unsought goods

    shopping products

    luxury products

    supplies

  • Question 33
    30 seconds
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    Q.

    Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.

    answer choices

    exclusive

    selective

    intensive

    administered

    corporate

  • Question 34
    30 seconds
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    Q.

    Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products?

    answer choices

    exclusive

    selective

    intensive

    administered

    corporate

  • Question 35
    30 seconds
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    Q.

    China and India each contain more than one billion people. However, companies can access only a small percentage of these potential markets due to ________.

    answer choices

    inadequate distribution systems

    indifference toward Western products

    high regional taxes

    the religious caste system

    insurmountable language barriers

  • Question 36
    30 seconds
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    Q.

    Sometimes a seller requires its dealers to abstain from handling competitors' products in an arrangement called ________.

    answer choices

    exclusive distribution

    exclusive dealing

    selective distribution

    exclusive pricing

    disintermediation

  • Question 37
    30 seconds
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    Q.

    Proud Pets, a producer of clothing and accessories for pets, has recently partnered with a regional chain of pet stores. Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

    answer choices

    promoting its products through advertising

    assembling and packaging its products for final sale

    distributing relevant marketing research information

    identifying raw materials and other productive inputs

    negotiating on its products' prices

  • Question 38
    30 seconds
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    Q.

    Which of the following is NOT a marketing intermediary?

    answer choices

    the supplier of the raw materials used to make glass windows

    the distributor who sells stained glass windows

    the wholesaler who buys the stained glass window from its creator

    the showroom that displays glass windows for customers to see

    the manufacturers' agent who sells the stained glass windows

  • Question 39
    30 seconds
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    Q.

    Which of the following is the best example of a direct channel?

    answer choices

    J&L Manufacturing Company sells drapery hardware to The Home Depot's Design Center, and the Design Center then sells it to consumers.

    Family Dollar Store sells modeling clay to school-age children.

    A wholesaler sells candy to convenience stores, who then sell it to store patrons.

    Farmer Mintz sells corn to the Hughes household, who will eat it for supper.

    A farmer in Columbia sells flowers to an international broker, who makes sure the flowers reach consumers in the United States.

  • Question 40
    30 seconds
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    Q.

    Steve's Physco Skates sells its products to Walmart, who then sells them to the consumer. This is an example of a(n) ________.

    answer choices

    direct marketing channel

    producer channel

    indirect marketing channel

    retailer channel

    corporate vertical marketing system

  • Question 41
    30 seconds
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    Q.

    When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a ________ conflict.

    answer choices

    vertical

    conventional channel

    logistics

    horizontal

    functional

  • Question 42
    30 seconds
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    Q.

    Staples Office Supply opened an online store that created competition with many of its dealers. The corporate office created a(n) ________ conflict.

    answer choices

    vertical

    conventional channel

    logistics

    horizontal

    intermediation

  • Question 43
    30 seconds
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    Q.

    Which of the following is an example of horizontal channel

    conflict?

    answer choices

    managers of two separate Holiday Inns disagreeing over what constitutes poor service

    United Airlines competing with Northwest Airlines for customers

    disgruntled factory workers complaining about a small pay raise

    the BMW dealership in Fort Wayne complaining that the BMW dealership in Indianapolis is situated too close

    A and D

  • Question 44
    30 seconds
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    Q.

    Which of the following is an example of a multichannel distribution system?

    answer choices

    Walmart locating to several countries

    JC Penney's catalog and retail store sales

    Avon's door-to-door distribution

    Starbuck's location inside of book stores

    a hotel providing guest privileges at a health spa across the street

  • Question 45
    30 seconds
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    Q.

    Blockbuster offers DVD rentals through its Total Access online rental service and through its bricks-and-mortar stores. This is an example of a(n)________.

    answer choices

    contractual VMS

    administered VMS

    horizontal marketing system

    conventional distribution channel

    multichannel distribution system

  • Question 46
    30 seconds
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    Q.

    When Netflix began delivering DVDs directly to customers through the mail instead of using a brick-and-mortar system, Netflix was following the trend of ________.

    answer choices

    indirect marketing

    disintermediation

    a franchise system

    exclusive distribution

    selective distribution

  • Question 47
    30 seconds
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    Q.

    Chewing gum is stocked in many outlets in the same market or community; in fact, it is placed in as many outlets as possible. This is an example of ________ distribution.

    answer choices

    exclusive

    selective

    multichannel

    intensive

    disintermediated

  • Question 48
    30 seconds
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    Q.

    Which product will most likely be exclusively distributed?

    answer choices

    BMW cars

    Levi's blue jeans

    Bazooka bubble gum

    Prairie Farms yogurt

    Coca-Cola

  • Question 49
    30 seconds
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    Q.

    Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution.

    answer choices

    exclusive

    intensive

    quality

    high-end

    independent

  • Question 50
    30 seconds
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    Q.

    Max Samuelson is a high-end fashion designer who markets his clothing lines through a limited number of highly reputable retailers. Max uses ________.

    answer choices

    exclusive distribution

    exclusive dealing

    exclusive territorial agreements

    full-line forcing

    tying agreements

  • Question 51
    30 seconds
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    Q.

    Which type of vertical marketing system (VMS) gives an organization more control over both production and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

    answer choices

    administered

    contractual

    conventional

    corporate

    horizontal

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