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20 questions
Which of the following is NOT a need as identified by Maslow?
Esteem
Social
Hygiene
Self-actualisation
Which of the following is a motivational factor, according to Herzberg's two-factor theory?
Good wage or salary
Good relationships with co-workers and boss
Recognition
Working condition: safe working environment
Which of the following is a definition of self-actualisation need?
National minimum wage
Sense of belonging
Feeling secured
Achieving one's innermost desire
According to Abraham Maslow, human needs can be divided into how many types?
four
five
six
seven
Whose theory was “Two factor Theory” satisfaction and dissatisfaction?
Herzberg
Mayo
Taylor
Locke
Which is innovation that occurs over time through series of small improvements?
Radical innovation
Architectural innovation
Disruptive innovation
Incremental innovation
Which is innovation that takes the components of a new product and resembles or redesigns them in a new way to introduce it to a new market?
Architectural innovation
Radical innovation
Disruptive innovation
Incremental innovation
Which is innovation that happens when a smaller business with fewer resources is able to successfully challenge an established business in the market by focusing on the market segment that is overlooked and then moving into the mass market?
Disruptive innovation
Architectural innovation
Radical innovation
Incremental innovation
Which innovation theory involves the harnessing of new technology and a new business model simultaneously. It also does not seek to take the market share of another business or product but rather to create an entirely new and currently non-existing market segment?
Radical innovation
Disruptive innovation
Architectural innovation
Incremental innovation
Which innovation theory could describe Gillette's innovation of the razor?
Incremental innovation
Radical innovation
Architectural innovation
Disruptive innovation
Which factors are considered to generally drive all innovation? Hint: select 2
Market forces
Economic pressures
Legal obligations
Emerging technologies
What level of Maslow's hierarchy refers to the underlying needs that we as humans cannot live without eg food, water, shelter?
Safety
Esteem
Physiological
Belongingness
Which theorist/s believe goals are either motivational drivers or motivational detractors?
Herzberg
Maslow
Locke and Latham
Taylor
Which of the following is a hygiene factor, according to Herzberg's two-factor theory?
Salary
Achievement
Interesting work
Recognition
Innovation in a business can be applied in which area?
Marketing
Product
Organisational
Any of the above
Innovation which relies on expertise or knowledge of people within the business is known as:
open innovation
closed innovation
The "S" in SCAMPER stands for:
Substitute
Strengthen
Simplify
Swap
A health insurance fund would primarily be catering to which need of the consumer according to Maslow:
Physiological
Safety
Belongingness
Self-actualisation
Innovation in marketing can occur in:
product, packaging or promotion
operations, product or packaging
packaging, price or operations
The first computer was an example of:
Radical innovation
Disruptive innovation
Architectural innovation
Incremental innovation
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