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- 1. Multiple Choice
Find the wrong one in basic 4P's
Product
Price
Place
Process
- 2. Multiple Choice
Which one is financially achievable?
Awareness
Affordability
Acceptability
Accessibility
- 3. Multiple Choice
What is the tool of "D" in AIDA
adress
colours
music
discounts
- 4. Multiple Choice
Which one is external and positive in SWOT
strengths
weaknesses
opportunities
threats
- 5. Multiple Choice
Which one is not related to SMART goal system
Specific
Measurable
Attractive
Realistic
- 6. Multiple Choice
Which one is related to CSR?
green marketing
digital marketing
buzz marketing
face-to-face marketing
- 7. Multiple Choice
Which one is wrong about PEST analysis
political
economic
scientific
technological
- 8. Multiple Choice
Which symbol is about copyright?
℠
®
™
©
- 9. Multiple Choice
Household electrical goods are:
green
white
brown
red
- 10. Multiple Choice
Which one is about dogs in BCG analysis?
high/high
high/low
low/high
low/low
- 11. Multiple Choice
Which is the peak of the popularity in PLC?
introduction
growth
maturity
decline
- 12. Multiple Choice
Which one is wrong about the content of the brand manager
brand image
brand vision
brand essence
brand name
- 13. Multiple Choice
Find the wrong segmentation group
education
age
religion
family
- 14. Multiple Choice
Which the basic need from the Maslow's pyramid?
esteem
social
physiological
safety
- 15. Multiple Choice
Which accronym is about staff?
HRM
CRM
PR
CSR
- 16. Multiple Choice
What is ROI?
return on interest
rebuff on interest
rebuff on investment
return on investment
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