10 questions
What do you understand by vision and mission? Describe the process for formulating a vision and mission with an example.
What are the characteristics of a good mission statement? Also discuss the issues in setting the mission statements
Describe the evolution of business policy as a stream of study and highlight its scope and importance.
Differentiate between strategy and policy? How does strategy differ from tactic?
Describe the various schools of thought on strategy?
What are stability strategies? Explain with examples.
Enumerate the strategic management process.
what is the balance scorecard approach and what are its uses for a firm?
Define strategic intent. Explain the terms stretch, leverage and fit associated with strategic intent.
Why do firms need to set business objectives? what are key performance indicators and critical success factors?