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FMbaba-Chapter12

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  • 1. Multiple Choice
    30 seconds
    1 pt

    ________ is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

    Sales promotion

    Personal selling

    Advertising

    Public relations

    Direct marketing

  • 2. Multiple Choice
    30 seconds
    1 pt

    In a marketing communications mix, ____________ refers to any short-term incentive that encourages the purchase or sale of a product or service.

    advertising

    sales promotion

    personal selling

    crowdsourcing

    public relations

  • 3. Multiple Choice
    30 seconds
    1 pt

    In a promotion mix, ___________ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events.

    personal selling

    sales promotion

    direct marketing

    advertising

    public relations

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