Google Analytics - 70 questions
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  • Question 1
    60 seconds
    Report an issue
    Q. What feature collects company-specific data such as Member Status?
    answer choices
    Custom Filter
    Event Tracking
    Custom Dimension
    Custom Metric
  • Question 2
    60 seconds
    Report an issue
    Q. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
    answer choices
    Attribution modeling
    Conversion tracking
    Channel Groupings
    Multi-Channel Funnels
  • Question 3
    60 seconds
    Report an issue
    Q. Which kinds of hits does Google Analytics track?
    answer choices
    Pageview
    Event
    Transaction
    All of the above
  • Question 4
    60 seconds
    Report an issue
    Q. To recognize users across different devices, what feature must be enabled?
    answer choices
    Audience Definitions
    Attribution Models
    Google Ads Linking
    User ID
  • Question 5
    60 seconds
    Report an issue
    Q. What report indicates the pages of a website where users first arrived?
    answer choices
    Landing Pages report
    Pages report
    Location report
    All Pages report
  • Question 6
    60 seconds
    Report an issue
    Q. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
    answer choices
    The Measurement Protocol
    Data Import
    Browser cookies
    The Networking Protocol
  • Question 7
    60 seconds
    Report an issue
    Q. What is not considered a default “medium” in Google Analytics?
    answer choices
    referral
    google
    organic
    cpc
  • Question 8
    60 seconds
    Report an issue
    Q. What metric-dimension combination is not valid?
    answer choices
    Avg. Time on Page / Device Category
    Sessions / Bounce rate
    Sessions / Source
    Total Events / User Type
  • Question 9
    60 seconds
    Report an issue
    Q. Which reports indicate how traffic arrived at a website?
    answer choices
    Demographics
    Geo
    All Traffic
    Behavior
  • Question 10
    60 seconds
    Report an issue
    Q. Custom Dimensions can be used as what?
    answer choices
    Primary dimensions in Custom Reports
    Secondary dimensions in Custom Reports
    Secondary dimensions in Standard reports
    All of the above
  • Question 11
    60 seconds
    Report an issue
    Q. What feature must be enabled to use Multi-Channel Funnels?
    answer choices
    Custom Dimensions
    Advertising Features
    Goals or Ecommerce
    In-page Analytics
  • Question 12
    60 seconds
    Report an issue
    Q. What data table display compares report metrics to the website average?
    answer choices
    Pivot
    Percentage
    Performance
    Comparison
  • Question 13
    60 seconds
    Report an issue
    Q. View filters are applied in what order?
    answer choices
    Creation
    Random order
    Sequential order
    Alphabetical order
  • Question 14
    60 seconds
    Report an issue
    Q. Auto-tagging is used to collect data from what kind of traffic?
    answer choices
    Social media traffic
    Website referral traffic
    Google Ads Campaign traffic
    Search engine traffic other than Google
  • Question 15
    60 seconds
    Report an issue
    Q. What report indicates where users start or exit the conversion funnel?
    answer choices
    Goal flow
    tree maps
    cohort analysis
    user timings
  • Question 16
    60 seconds
    Report an issue
    Q. Which parameters can be included with an event hit for reporting?
    answer choices
    Event, Category, Action, Label
    Category, Action, Label, Unique Events
    Category, Action, Label, Value
    Category, Action, Label, Total Events
  • Question 17
    60 seconds
    Report an issue
    Q. What Remarketing audiences cannot be defined by default?
    answer choices
    Users who speak a particular language
    Users who visited a physical store
    Users who played a video on a website
    Users who visited a specific page on a website
  • Question 18
    60 seconds
    Report an issue
    Q. What data is Google Analytics Goals unable to track?
    answer choices
    Customer's lifetime value
    Making a purchase
    Signing up for a newsletter
    Watching a video
  • Question 19
    60 seconds
    Report an issue
    Q. In Custom Reports, what must metrics and dimensions share in order to report accurately?
    answer choices
    Same view
    Same scope
    Same custom report
    Same index
  • Question 20
    60 seconds
    Report an issue
    Q. What is used to create Smart Goals?
    answer choices
    Machine-learning algorithms
    Custom Reports
    Analytics Goals
    Remarketing audience
  • Question 21
    60 seconds
    Report an issue
    Q. Which three campaign parameters are recommended to manually track campaigns?
    answer choices
    Medium, Source, and Content
    Campaign, Content, and Term
    Medium, Source, and Campaign
    Source, Content, and Term
  • Question 22
    60 seconds
    Report an issue
    Q. Filters cannot perform what action on collected data?
    answer choices
    Include data from specific subdomains
    Include shopping preferences
    Convert dynamic page URLs to readable text strings
    Exclude traffic from particular IP addresses
  • Question 23
    60 seconds
    Report an issue
    Q. If a user watches a video with event tracking three times in a single session, Analytics will
    count how many Unique Events?
    answer choices
    2
    6
    1
    3
  • Question 24
    60 seconds
    Report an issue
    Q. What scope levels available for dimensions and metrics?
    answer choices
    Event-level, duration-level, transaction-level, or user-level scope
    Event-level, session-level, transaction-level, or user-level scope
    Location-level, duration-level, product-level, or user-level scope
    Hit-level, session-level, product-level, or user-level scope
  • Question 25
    60 seconds
    Report an issue
    Q. Which assets cannot be shared in the Solutions Gallery?
    answer choices
    Goals
    Segments
    Custom reports
    Custom Dimensions
  • Question 26
    60 seconds
    Report an issue
    Q. Which Goals are available in Google Analytics?
    answer choices
    Destination, Event, Duration, Pages/Screens per Session
    Location, Event, Time, Users per Session
    Destination, Event, Pageview, Social
    Pageview, Event, Transaction, Social
  • Question 27
    60 seconds
    Report an issue
    Q. What report identifies browsers that may have had problems with a website?
    answer choices
    The Active Users report
    The Browser & OS report
    The Source/Medium report
    The New vs Returning report
  • Question 28
    60 seconds
    Report an issue
    Q. What scope would be set for a Custom Dimension that reports membership status for a
    customer rewards program?
    answer choices
    Session
    Hit
    Product
    User
  • Question 29
    60 seconds
    Report an issue
    Q. To track users and sessions across multiple domains, what first must be set up?
    answer choices
    Data Import
    Ad Exchange Linking
    Cross-domain tracking
    Google Ads Linking
  • Question 30
    60 seconds
    Report an issue
    Q. When the same default tracking code is installed on pages with different domains, what will
    result?
    answer choices
    Analytics will associate users and sessions with a single domain
    Analytics will not associate users and sessions with any domain
    Analytics will send an alert about duplicate data collection
    Analytics will associate users and sessions with their respective domains
  • Question 31
    60 seconds
    Report an issue
    Q. What feature would be used to collect how many times users downloaded a product catalog?
    answer choices
    Custom Report
    Event Tracking
    Calculated Metrics
    Custom Dimension
  • Question 32
    60 seconds
    Report an issue
    Q. What is a “secondary dimension” in Google Analytics?
    answer choices
    An additional report dimension for more specific analysis
    A dashboard widget that offers more specific analysis
    A visualization to understand the impact of data
    An additional report metric for more specific analysis
  • Question 33
    60 seconds
    Report an issue
    Q. When will Google Analytics be unable to identify sessions from the same user by default?
    answer choices
    When the sessions happen in the same browser on the same device
    When the sessions share the same browser cookie
    When the sessions happen in different browsers on the same device
    When the sessions happen in the same browser on the same day
  • Question 34
    60 seconds
    Report an issue
    Q. What report shows which web pages get the most traffic and highest engagement?
    answer choices
    Frequency and Recency report
    Active Users report
    Engagement report
    All Pages report
  • Question 35
    60 seconds
    Report an issue
    Q. What is not considered a “source” in Google Analytics by default?
    answer choices
    email
    (direct)
    google
    googlemerchandisestore.com
  • Question 36
    60 seconds
    Report an issue
    Q. If a user visits a web page with an embedded video, leaves without clicking on anything, and
    the session times out, how will Google Analytics report the session?
    answer choices
    As an event
    As a click
    As a bounce
    As an interaction
  • Question 37
    60 seconds
    Report an issue
    Q. What is not a benefit of Google Analytics Remarketing?
    answer choices
    Show customized ads to customers who have previously visited your site
    Allow customers to quickly reorder an item they have previously purchased
    Create remarketing lists without making changes to your existing Analytics snippet
    Create remarketing lists based on custom segments and targets
  • Question 38
    60 seconds
    Report an issue
    Q. View filters may be applied retroactively to any data that has been processed.
    answer choices
    false
    true
  • Question 39
    60 seconds
    Report an issue
    Q. What report shows the percentage of traffic that previously visited a website?
    answer choices
    Behavior > Frequency and Recency report
    Interests > Affinity categories report
    All traffic > Referrals report
    Behavior > New vs returning report
  • Question 40
    60 seconds
    Report an issue
    Q. Once filters have been applied, what is the option to recover filtered data?
    answer choices
    Filtered data is not recoverable
    Data may be recovered within 10 days
    Data may be recovered within 30 days
    Data may be recovered within 5 days
  • Question 41
    60 seconds
    Report an issue
    Q. For autotagging, what parameter does Google Ads include in the destination URL?
    answer choices
    adid=
    urlid=
    utm=
    gclid=
  • Question 42
    60 seconds
    Report an issue
    Q. What report shows the percent of site traffic that visited previously?
    answer choices
    Sales Performance report
    Frequency & Recency report
    Referrals report
    New vs Returning report
  • Question 43
    60 seconds
    Report an issue
    Q. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day
    periods?
    answer choices
    Active Users report
    User Explorer report
    Users Flow report
    Cohort Analysis report
  • Question 44
    60 seconds
    Report an issue
    Q. To view accurate data in a Custom Report, what action should be avoided?
    answer choices
    Pair metrics and dimensions of different scopes
    Use multiple dimensions together in the same report
    Create a report with Custom Metrics
    Use a Custom Dimension as a primary dimension
  • Question 45
    60 seconds
    Report an issue
    Q. How would a view filter be configured to include only users from Brazil and Argentina?
    answer choices
    Filter 1: include Argentina > Filter 2: include Brazil
    Filter 1: include Brazil > Filter 2: include Argentina
    Filter 1: include Brazil or Argentina
    Filter 1: exclude all countries except Brazil and Argentina
  • Question 46
    60 seconds
    Report an issue
    Q. What cannot be collected by the default Analytics tracking code?
    answer choices
    User’s favorite website
    User’s favorite website
    Device and operating system
    Browser language setting
  • Question 47
    60 seconds
    Report an issue
    Q. Views can include website data collected before the view was created.
    answer choices
    false
    true
  • Question 48
    60 seconds
    Report an issue
    Q. What report shows which types of mobile devices visited a website?
    answer choices
    Technology > Network report
    Site Content > Landing Page report
    Mobile > Devices report
    All Traffic > Source/Medium report
  • Question 49
    60 seconds
    Report an issue
    Q. Within how many days can a deleted view be restored?
    answer choices
    25
    5
    35
    15
  • Question 50
    60 seconds
    Report an issue
    Q. What is not a benefit of using segments to analyze data?
    answer choices
    Isolate and analyze specific conversion paths using conversion segments
    Permanently modify the data in a view
    Analyze users by single or multi-session conditions
    Compare behavior metrics for groups of users like Converters vs non Converters
  • Question 51
    60 seconds
    Report an issue
    Q. What report provides data on how specific sections of a website performed?
    answer choices
    Location report
    Frequency and Recency report
    Content Drilldown report
    Top Events report
  • Question 52
    60 seconds
    Report an issue
    Q. What criteria could not be used to create a Dynamic Remarketing audience?
    answer choices
    Users who returned an item they purchased
    Users who viewed a homepage
    Users who viewed a search result page on a website
    Users who viewed product-detail pages
  • Question 53
    60 seconds
    Report an issue
    Q. What report shows a visual representation of user interactions on a website?
    answer choices
    Behavior Flow report
    Landing Pages report
    Content Drilldown report
    Treemaps report
  • Question 54
    60 seconds
    Report an issue
    Q. A new Custom Channel Group may be applied retroactively to organize data that has been
    previously collected.
    answer choices
    true
    false
  • Question 55
    60 seconds
    Report an issue
    Q. When linking a Google Ads account to Google Analytics, what is not possible?
    answer choices
    Import Analytics Goals and transactions into Google Ads as conversions
    Adjust keyword bids in Google Ads from Google Analytics
    View Google Ads click and cost data next to site engagement data in Analytics
    Create remarketing lists in Analytics to use in Google Ads campaigns
  • Question 56
    60 seconds
    Report an issue
    Q. What asset is used to build a remarketing list?
    answer choices
    Custom Dimension
    Custom Segment
    Custom Report
    Custom Metric
  • Question 57
    60 seconds
    Report an issue
    Q. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of
    “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT
    count as a goal?
    answer choices
    /ordercomplete.php
    /ordercomplete/index.html
    /ordercomplete/thank_you.html
    /order/complete.php
  • Question 58
    60 seconds
    Report an issue
    Q. What does assigning a value to a Google Analytics Goal enable?
    answer choices
    Track actual revenue from conversions
    Track real-time business revenue
    Analyze a website conversion funnel
    Compare goal conversions and measure changes to a website
  • Question 59
    60 seconds
    Report an issue
    Q. When does a default Analytics 61 session expire?
    answer choices
    When a user is inactive on a web page for more than 30 minutes
    After 30 minutes, regardless of user activity on a web page
    At noon every day
    When a user opens a new browser window
  • Question 60
    60 seconds
    Report an issue
    Q. What report indicates the last page users viewed before leaving a website?
    answer choices
    Landing Pages report
    All Pages report
    Exit Pages report
    Pages report
  • Question 61
    60 seconds
    Report an issue
    Q. Google Analytics cannot collect data from which systems by default?
    answer choices
    Offline inventory database
    Websites
    Online point-of-sale systems
    Mobile devices
  • Question 62
    60 seconds
    Report an issue
    Q. What would prevent data from appearing in a Custom Report?
    answer choices
    Too many metrics in a Custom Report
    A filter that removes all the data
    Custom Report isn't shared with users in the same view
    Too many dimensions in a Custom Report
  • Question 63
    60 seconds
    Report an issue
    Q.

    Where should the Analytics tracking code be placed in the HTML of a webpage for data

    collection?

    answer choices

    Just after the opening <head> tag

    Just before the closing </body> tag

    Just after the opening <body> tag

    Outside of the <head> tag

  • Question 64
    60 seconds
    Report an issue
    Q. Segments will not allow you to do what?
    answer choices
    Create subsets of sessions or users
    Permanently alter data
    Build custom Remarketing lists
    Isolate and analyze data
  • Question 65
    60 seconds
    Report an issue
    Q. To recognize users across different devices, what is required for User ID?
    answer choices
    A new Analytics account for reporting
    Google Tag Manager
    Sign-in that generates and sets unique Ids
    Other
  • Question 66
    60 seconds
    Report an issue
    Q. What channel is not included in the default Channels report?
    answer choices
    Direct
    Display
    Organic search
    Device
  • Question 67
    60 seconds
    Report an issue
    Q. What is not a filter setting for data in views?
    answer choices
    Modify
    Include
    Restore
    Exclude
  • Question 68
    60 seconds
    Report an issue
    Q. What feature can join offline business systems data with online data collected by Google
    Analytics?
    answer choices
    Data import
    Goal tracking
    User ID
    Google Ads Linking
  • Question 69
    60 seconds
    Report an issue
    Q. Which reports indicate how website referrals, organic search, and ad campaigns assisted in
    conversions?
    answer choices
    Goals reports
    Acquisition reports
    Multi-Channel Funnel reports
    Ecommerce reports
  • Question 70
    60 seconds
    Report an issue
    Q. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
    answer choices
    Paid and organic search
    Website referrals
    Social network
    Television commercials
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