A comprehensive database is a tremendous tool for the direct marketer. It should contain geographic, demographic, psychographic, and ________ data.

Fiona Lambrech is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to use?

Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas. Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets, with the goal of creating emotional connections and long-term relationships with a new group of customers. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

Marketers use ________ telephone marketing to receive orders from television ads and catalogs.

What are two major forms of direct-response television marketing?

Green Gardens is a click-and-mortar seller of gardening and landscaping goods and equipment. The marketing department wants to encourage shoppers at the physical stores to use the company's online catalog to order items that are not available at a given retail location. Which of the following marketing devices is the best match for this goal?

What is the fastest growing form of direct marketing?

The growth of the Internet caused many brick-and-mortar companies to ________ in response to customer demands and a changing marketplace.

Online communities where people socialize or exchange information and opinions are called ________.

Which of the following is not the plus side of using social media?

Unsolicited and unwanted commercial e-mail is known as ________.

Oscar Aviation has a corporate Web site. Prospective customers are likely able to do all of the following on the site EXCEPT ________.

Your Cleaning Team is a company that provides house cleaning services in major urban and suburban areas. Marketers at Your Cleaning Team developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass it on to their friends and colleagues. The marketers at Your Cleaning Team are using ________.

What does the term viral marketing mean?

Which of the following is a primary disadvantage of viral marketing?

Digital marketing through online, mobile, and social media provides a sense of brand engagement and community.

Though direct mail permits high target-market selectivity and can be personalized, it does not allow easy measurement of results.

A catalog is currently defined as a printed, bound piece of at least eight pages that sells multiple products and offers a direct ordering mechanism.

Mobile marketing is an unsuitable tool for triggering an immediate purchase from a consumer.

Direct marketing rarely occurs on a one-to-one, interactive basis.

Other forms of online promotions