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- 1. Multiple Choice
what Ad Extension is used in this ad
LOCATION
Call Ext.
Site Link Ext.
Call Out Ext.
- 2. Multiple Choice
The Google Search Network shows your ad when someone searches for terms that are similar to your:
Ad Text
Services / Products
Keywords
Placement
- 3. Multiple Choice
For a branding campaign which of these metrics is especially important?
Clicks
Impression
Average Cost Per Click (CPC)
Click Through Rate(CTR)
- 4. Multiple Choice
If I add a keyword phrase '+cricket +bats' then my ad may show on searches for?
"cricket bats" and "english willow cricket bats"
"cricket bat" and "baseball bat"
"cricket willow bats" and "english willow bats"
None of these
- 5. Multiple Choice
When you create a new ad group, you have to name the ad group, create the ad, then what other action
Define the timeframe the ad should run within
Define the campaign the ad group belongs to
Define the budget
Define the keywords
- 6. Multiple Choice
If the exact match negative keyword is -[nike shoes], for which search query your ad will not show?
nike shoes for men
green shoes of nike
nike shoes
nike shoes in India
- 7. Multiple Choice
For which search queries your ad will show, if the phrase match negative keyword is -"keyword match type"
Is broad keyword match type the best?
learn about adwords match types
using negative keyword match type in adwords
which keyword match type to use?
- 8. Multiple Choice
How often does AdWords run an auction determining the ads to show for any given search?
Whenever that query is searched for
When you log into your AdWords account
Daily
Hourly
- 9. Multiple Choice
What cannot be used in an AdWords text ad?
Special characters like question marks
Missing lines
Call to action phrases like 'click here' or 'checkout this site'
None of these
- 10. Multiple Choice
You can change the location targeting of an ad at the:
Keyword Level
Adgroup Level
Campaign Level
Account Level
- 11. Multiple Choice
How is ad rank determined on the Google Search Network?
Your maximum CPC multiplied by your quality score
Your CTR divided by your quality score
Your maximum CPC added with your quality score
The amount you're willing to spend per click
- 12. Multiple Choice
What is the keyword tool used for?
To find the best keywords that will result in the highest CTR
It improves the quality score for search
To find new keywords for your ad campaigns
It lowers the quality score for search
- 13. Multiple Choice
Why would you want to use location targeting?
To use the remarketing feature
To add placements in a specific country
To target users in different countries or cities
To use different interface language settings
- 14. Multiple Choice
A higher quality score can result in
Higher costs per click
Lower ad positions and a higher cost
Fewer clicks on your ad
Better ad positions with a lower cost
- 15. Multiple Choice
How does AdWords determine which language a visitor uses?
Their IP address
The Google interface language setting
Their home country's language
The Google domain they use for search
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