Which is NOT a characteristic of good ad copy?

The headline “Functional, Fashionable, Formidable. . .” is an example of:

“A nagging cough with congestion. Or a cough with a painful sore throat. Take new NyQuil Liquid Caps. You can’t buy a more powerful liquid cap for long-lasting cough relief.” This is an example of:

The part of the print advertisement that shows the logo of the advertiser.

Which color might be used to communicate passion, excitement and power?

“Milk. What a surprise!” This is an example of:

The photograph or drawing in a print advertisement.

phrase that attracts readers’ attention

“COROLLA. Where promises are kept. And new ones made every day.” This is an example of:

A photo of a Mack truck. This is an example of:

Which part of the print advertisement that explains the campaign?

What is the purpose of an illustration in an ad?

An advertisement for Armstrong flooring includes the following phrase in its headline: "The Height of Fashion Right At Your Feet." The headline is an example of the use of ____________________ as a literary device.

Inserting color in an advertisement contributes to the ad's effectiveness but also increases the ad's ____________________.

An advertiser who is designing print ads for a specific audience, such as people over 65 years old, should pay careful attention to the ____________________ in the ad.

What type of technique or strategy is used for this advertisement?

An advertising agency where one individual coordinates the work of a network of freelancers is a new model called a ____________________agency.

An advertising agency that performs research, selects media, and develops copy and art for a business is called a(n) ____________________ agency.

Inexpensive or free images, such as stock drawings and photographs, that can be used in an advertisement are known as ____________________ art.

An advertising ____________________ shows exactly how an ad will appear when printed.

What part of print ad that catches the reader's attention?

Effective ads most often include:

look and appearance of letters, numbers, or signs

Who is the target audience of this advertisement?

repeated initial consonant sounds

a business’s identification symbol; a logo

selling message of a written advertisement

a rough draft to sketch

"Melts in your mouth, not in your hand"

Which company uses this slogan?

What does an ad want you to do?

humorous use of word suggesting two or more of its meanings

Two-color ads are usually printed in:

an entire collection of advertisements as a coordinated plan

What is the usual form/ pattern used in print advertisement?

catch phrase that identifies a product

Businesses that advertise in newspapers can target their ads to people with particular interests or to those living in a

particular region. Why can businesses do this targeting?

What type of print medium provides the longest life span for an advertisement?

With what group is direct-mail advertising most effective?

Radio and television are both considered ____________________ media, but Web sites are not.

The rate that a magazine charges for its advertising space is based on the magazine's ____________________.

Advertising that presents information about a business's contributions to the community is called ____________________ advertising.

The Breeze newspaper has a circulation of 400,000, and an ad costs $495. The Herald has a circulation of 350,000,

and an ad costs $425. ___________________ newspaper has the lowest cost per thousand.

printed posters on subways, buses, and trains

Process of selecting appropriate advertising media

Useful products imprinted with an advertiser’s name

Publication targeted for professionals with an interest in a particular field