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- 1. Multiple Choice
How a company is situated relative to its competitors is referred to as _____.
market share
position
competitive advantage
brand leadership
- 2. Multiple Choice
From the list below, identify which factor does not form one of the six key areas of a PESTEL analysis.
Technological changes
Ecological changes
Education changes
Political changes
- 3. Multiple Choice
Which of the following are considered political elements of PESTLE?
Visa requirements and trading tariffs.
Weather and climate
Currency inflation and interests rates.
Age and gender.
- 4. Multiple Choice
How does PESTLE help your strategic development team?
It helps you to identify the strengths of your company.
It helps you to find solutions to problems, create marketing strategies, and stay ahead of your competition.
It helps you to find the weaknesses of your company.
It helps you to see how your company's financial well-being is affecting the environment.
- 5. Multiple Choice
What are the six elements of PESTLE?
Peace, Elements, Search, Tape, Legal, and Environment
Power, Environment, Science, Teaching, Legal, and Education
Paper, Element, Savings, Trust, Labels, and Entry
Political, Economic, Social, Technological, Legal, and Environmental
- 6. Multiple Choice
Why is PESTEL Analysis called 'Environmental Scanning'?
Because it looks at climate change
Because it scans the environment for potential positive and negative factors
Because it is done on a computer
Because it compares organisations against each other
- 7. Multiple Choice
The countries unemployment rate is an external force impacting on which environment?
Economic
Social
Politic
Environmental
- 8. Multiple Choice
The Work Place Health and Safety legislation and codes of practice that a business must consider are....
Economic factors
Environmental factors
Political factors
Legal factors
- 9. Multiple Choice
Consumer tastes is which type of PESTEL factor?
Technological
Political
Environmental
Ethical
None are correct
- 10. Multiple Choice
Sugar tax is an example of which PESTEL factor?
Economical
Legal
Political
Social
- 11. Multiple Choice
An increase in Minimum wage may impact a business because…
It will increase profits
It will increase total costs of the business
It will increase consumer products
It will increase customers
- 12. Multiple Choice
Differentiation strategy is best described as one in which firms seek a competitive advantage:
through establishing their uniqueness
through having a lower cost than their competitors
through concentrating on a narrow market segment
through achieving a match between their internal and external environments
- 13. Multiple Choice
The Es in PESTLE Analysis stand for
Ecological and Essential
Efficiency and Effectiveness
Economic and Environment
Ecology and Enterprise
- 14. Multiple Choice
What is the purpose of performing a SWOT Analysis? (CRE)
Identifies internal and external factors that may affect the business future performance.
Access a organisations performance
Evaluates whether the business venture is a good idea.
Gives the management team a broader view on the potential opportunity
- 15. Multiple Choice
Identify 5 steps in how to write up a good swot analysis?(ANA)
Draw conclusions, Determine the objectives, create a grid, label each box, add strengths and weaknesses.
Add strengths and weaknesses, identify opportunities and threats, determine the objectives, sort by importance, draw conclusions.
Determine the objectives, create a grid, label each box, add strengths and weaknesses, draw conclusions.
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