Which part of the buyer decision process is the last step?

Marketers consider need recognition to be the beginning of a ___________________.

The amount of research a consumer does depends on___________________.

During the pre-purchase part of the purchase experience, research_______________be undertaken

Marketers need to consider ______________of the influences of consumer behavior.

The relative weighting of alternatives can be used in the decision making process in order to_______________.

Marketers need to understand the______________consumers go through to evaluate alternatives.

Even after consumers come to a decision about a purchase, two other factors can affect consumers' choices. These are ________________and_______________.

The larger the gap between expectations and performance, the more___________the consumer is likely to be.

Almost all major purchases result in some degree of _______________caused by post-purchase conflict

Consumer satisfaction is necessary to achieve_________and_________.

The discomfort a consumer experiences after a major purchase is known as _______________________.

Companies must measure customer satisfaction________.

Which of the following is not considered internal stimuli?

Which if the following is considered external stimuli?

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?

Which of the following is NOT a tactic of reducing cognitive dissonance?

When reading a magazine, Lisa pays attention to some ads but ignores the others. Which of the following types of selective perception is this an example of?

Lifestyle is identified by which of the following?

A person’s need for respect belongs to which of the following levels of Maslow’s hierarchy?

Which of the following is NOT determined by the personality of a customer?