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Business
8th -
9thgrade
Unit 3 Pricing, Promotion, and Distribution Quiz Review
12 questions
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- 1. Multiple Choice
Which pricing objective focuses on generating the highest possible profits?
Increase market share
Maximize profits
Match the competition
All of the above
- 2. Multiple Choice
In terms of the marketing mix, distribution is represented by which "P?"
People
Product
Price
Place
- 3. Multiple Choice
Which of these statements about customer perception of price is NOT TRUE?
Sometimes buyers will tolerate a wide range of prices based on the situation
The actual price may be a bigger factor to some segments
Customers may perceive the quality of an item based on its price
The breakeven price may be important to customer acceptance of a price
- 4. Multiple Choice
What is the term that refers to the functions used to move products through the channel to the consumer?
Physical distribution
Channel of distribution
Promotion
Breakeven analysis
- 5. Multiple Choice
One airline institutes a new charge for luggage, and the other airlines each begin to charge for this same item. In this scenario, what is the main factor affecting the price of the product?
Cost for running the business
Competitor's price
Cost of making the product
Demand for the product
- 6. Multiple Choice
Which of these statements about publicity is NOT TRUE?
Marketers control how the information is presented.
Publicity is one part of public relations.
The information tends to be viewed as more credible
Publicity is free since the information appears in the news media
- 7. Multiple Choice
What is the term for the path that the product follows from the producer to the customer?
Public relations
Channel of distribution
Market share
Physical distribution
- 8. Multiple Choice
Which pricing method sets the price of the product on what the customer is willing to pay?
Market-share pricing
Demand-oriented pricing
Cost-oriented pricing
Competition-oriented pricing
- 9. Multiple Choice
Which promotional method involves paying money to influence people through broadcast, digital, or print media?
Advertising
Sales promotions
Personal selling
Public relations
- 10. Multiple Choice
Which of these activities is NOT included in physical distribution?
Warehousing
Managing inventory
Selling
Transportation
Order processing
- 11. Multiple Choice
What is promotion?
The value placed on a product, usually given in monetary terms
Any form of communication that a business uses to inform, persuade, or remind potential customers about their products
Determining how to get the product to the right people, in the right amounts, at the right time and place
A company's portion of the total industry sales for a certain type of product
- 12. Multiple Choice
In order to increase customer traffic, you want to offer an immediate discount when they purchase a certain product. Which of these sales promotions would be used in this case?
Premium
Point-of-Sale display
Coupon
Rebate
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