It is a traditional marketing approach that reached its peak in the early part of the 20th century and was exemplified by Ford’s production process

It is a contemporary marketing approach that upholds the ability if the company to consider consumer needs and wants, its stakeholders, and the long-term interests of the society producing goods and services.

It is a type of utility that ensures that consumers have full possession of the product or service at the right time.

It is a traditional marketing approach that employs sales personnel to use art of persuasion in influencing consumers’ purchase decisions.

It is a goal of marketing that involves developing consumers’ emotional attachment to the brand.

It is a characteristic of a marketing organization that refers to the organization’s responsibility to conduct business in an ethical manner,

It is the first level of relationship marketing which is also called direct sales.

This type of customer has needs which do not fit the company’s offerings.

It is a key factor in relationship marketing

This type of customer is loyal but not profitable because of a limited fit between his or her needs and the company’s offerings.

It is the process of building and maintaining profitable customer relationship by delivering superior customer value and satisfaction.

This

is the fourth level in relationship marketing wherein the company already

has a group of regular customers who provide constructive feedback for the

improvement of the product or service.

It is defined as the satisfaction derived from what a customer may experience or expect by choosing a particular action relative to the cost of that action.

A service lacks physical manifestation because it is ____

It is a component of service marketing that serves as the ultimate proof of service quality.

This is the method of service delivery

A service cannot be stored or returned once rendered because it is _____

It is a component of service marketing that refers to the visible cues that show service quality.

It is an act that is provided by a party that creates value and provide benefits to the other party.

This is a type of customer who is not loyal to the brand because he or she keeps on looking for the best deals which may lead to patronizing other brands.

It is a level of relationship marketing wherein a company collaborates with a group of regular customers who provides constructive feedback for the improvement of the product or service.

It is a component of service marketing wherein the goal of the marketer is to create a bundle of supplementary services that will increase the value of the main product.

It is a characteristic of service which states that a service in itself is the same but the way it is provided may differ from time to time.

This is a type of customer whose needs match the company’s offerings.

The following are some of the components of service marketing, except for:

It is the main ingredient of relationship marketing

It is a component of service marketing that emphasizes the importance of channel of distribution in service delivery.

This is a type of customer on whom companies need not invest because his or her needs do not match the companies’ goods or services.

Refers to the actions a company undertakes in order to execute a strategy.

Refer to the activities that will inform customers of the features of a good or service and thereby induce them to buy said good or service

Refers to the general plan of action which is aligned with the vision and goals of a company.

Refers to the starting point which marketers should first determine before coming up with marketing strategies.

The very first level of interaction between the company and the customer, where a salesperson takes charge of selling the products or services to consumers.

In this level, the salesperson voluntarily contacts the customer to ensure that the product is in perfect condition and asks if it met the latter’s expectations.

In this level, the transaction moves to a higher level because the salesperson tells the customer that he or she can be contacted to answer any inquiry about the product or service.

This is the final level and the company has built a loyal group of customers who can help in improving its performance and offerings.