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- 1. Multiple Choice
An individual or business that purchases the goods or services produced by a business
customer
buyer
supplier
- 2. Multiple Choice
A marketing strategy with the goal of keeping individual customers over time by offering them products that meet your exact requirements.
advertising
relationship marketing
blended marketing
trainer marketing
- 3. Multiple Choice
The process of ensuring customer satisfaction with a product or service
customer service
marketing
advertising
relationship building
- 4. Multiple Choice
What does CEM stand for?
correct education management
customer education marketing
customer effective management
customer experience management
- 5. Multiple Choice
A feeling of devotion, duty or attachment to a product or company
customer service
loyalty
relationship marketing
honesty
- 6. Multiple Choice
There are two types of customers. What are they?
external
liberal
loyal
internal
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