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- 1. Multiple Choice
1. Businesses often obtain marketing information to
monitor trends.
implement procedures.
delegate authority.
investigate terms.
- 2. Multiple Choice
2. In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)
marketing-information management system.
double-entry bookkeeping system.
file of employee records.
inventory control system.
- 3. Multiple Choice
3. Computerized databases make it possible for marketing researchers to
obtain desired information immediately.
limit their use of biographical databases.
gain unrestricted access to statistical data.
reduce the use of off-line data collection methods.
- 4. Multiple Choice
4. A marketing-research project that gathers sufficient information to help the business in its decision making would be described as
predictive.
efficient.
tedious.
thorough.
- 5. Multiple Choice
5. Before introducing a product to the marketplace, a business might monitor its competitors' ___________ strategies.
training
scheduling
auditing
pricing
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