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- 1. Multiple Choice
Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on
Product
Place
Price
Promotion
- 2. Multiple Choice
What is a Niche Market
A market with only a specific product.
A market with one business in it.
A cash cow.
A star.
- 3. Multiple Choice
Examples of Primary research
Books
Newspapers
Your own survey
Focus Groups
- 4. Multiple Choice
Examples of Secondary research
Focus Groups
Books
The Internet
Magazines
Interviews
- 5. Multiple Choice
Equation for market share is
Sales of product / total market sales x 100
Sales of product / total sales x 100
Costs of product / total market sales x 100
Revenue – Expenses
- 6. Multiple ChoiceHow/where a product will be distributedPricePlacePromotionProduct
- 7. Multiple ChoiceIf a product makes a difference in the market, it is considered to have a big _____________.servicebusinessimpactprice
- 8. Multiple ChoiceA catchphrase like "Save money, live better" used to increase brand awareness for a product/company.logosloganbrandproduct
- 9. Multiple Choice
Price skimming is
Low to High pricing
High to Low pricing
Using odd prices
"Mark up" pricing
- 10. Multiple ChoiceSetting and communicating the value of products and services. Setting the cost at the right level.PricePlacePromotionProduct
- 11. Multiple ChoiceAny form of communication used to inform, persuade, or remind; how potential customers will be told about the productPricePlacePromotionProduct
- 12. Multiple Choice
Which of the following is not a form of advertising?
TV Commercial
Billboard
Newspapers
All of them are forms of adveritising
- 13. Multiple Choice
What are the four names in the Boston Matrix
Questions marks, Stars, Cash cows, dogs
Questions marks, Stars, Cash cows, cats
Questions marks, Stars, Cash sheep, dogs
Exclamation mark, Stars, Cash cows, dogs
- 14. Multiple Choice
What is segmentation?
Dividing customers into groups based on preferences
Dividing customers into groups based on income
Diving employees into different departments
Dividing shareholders into specialized groups
- 15. Multiple Choice
Which of these is NOT a segmentation group?
Gender
Age
Location
Income
Job
- 16. Multiple Choice
What type of data is size of the market measured in?
Qualitative data
Quantitative data
- 17. Multiple Choice
Which is not a stage of the product life cycle?
Product development
Introduction
Decline
Maturity
Competitive growth
- 18. Multiple Choice
Select the products that do not follow the product life cycle.
Fads
Styles
Automobiles
Fashions
- 19. Multiple Choice
What is e-commerce
Commercial transactions conducted electronically on the Internet.
Transactions conducted on a mobile phone.
- 20. Multiple Choice
What is m-commerce
Transactions conducted on a mobile phone.
Commercial transactions conducted electronically on the Internet.
- Answer choicesTagsAnswer choicesTags