No student devices needed. Know more
14 questions
When information is shared electronically between computers it is known as:
E-commerce
E-tailer
M-commerce
Digital communication
Which is an advantage to a business of using digital communication?
Messages and data can be transmitted quickly
Not all areas may be connected to the internet
Can lead to excessive communication
Training may be required to update employees on the use of digital communication
A zoo uses Twitter to announce the birth of a baby Giraffe. Which describes this method of digital communication?
Video conferencing
Social media
Text
Which statement best describes the term e-commerce?
Buying & selling products via hand held devices only e.g. smartphones
Communicating and sharing information electronically
Buying and selling a product using electronic systems e.g. the internet
Gathering, storing and processing information electronically
Which statement describes the purpose of eBay?
To provide a social networking service
To provide an internet based photo sharing service
To sell products, often second hand, to other people electronically
To buy products, often second hand, from other people electronically
Technology enables businesses to reduce costs by searching online to find competitively priced raw materials. The websites of which stakeholder group will be used for this purpose?
Customers
Suppliers
Competitors
Shareholders
In addition to its premises, a designer clothes shop has developed a website in an attempt to:
Increase costs
Decrease costs
Increase sales
Decrease sales
In which of the following is an NHS doctor’s surgery most likely to use digital communication?
To provide product information on its website for customers
To text patients to remind them of appointments
To receive payment for goods/services sold at the surgery
To sell products to patients
To book hospital appointments
Which option is a disadvantage to a business of using digital communication?
Is inexpensive to operate and is widely used
Storage costs are saved as data can be stored electronically
Teleconferencing is possible which can produce cost savings
No guarantee that messages will be received or accessed
Compared to other methods of promotion, businesses that promote goods and services on social media have been able to:
Reduce costs as online promotion is often less expensive
Increase costs as online promotion is always more expensive
Reduce costs as online promotion is always more expensive
Increase costs as online promotion is often less expensive
Technology has enabled customers to compare how much different businesses are charging for goods and services. This has led to greater competition in terms of which element of the marketing mix?
Place
Price
Promotion
Product
Which two are examples of electronic payment systems?
eBay
PayPal
Contactless debit cards
Which two are disadvantages to consumers of buying clothing through e-commerce?
Risk of personal details being fraudulently used
Increased costs and time of returning unwanted items
Higher prices charged due to less competition online
Business will need to follow legislation linked to trading online
Difficult to establish brand loyalty
Technology affects every aspect of business management but there are three areas of special focus - what are they? Select two answers
Sales
Share price
Costs
Customers
Customer service
Explore all questions with a free account