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- 1. Multiple Choice
A brand ....................................
Select 2
is a symbol/picture by which a business in known.
is a name/phrase by which a business in known.
is a feeling by which a business in known.
is a desire by which a business in known.
- 2. Multiple Choice
The symbol is an example of
brand name
slogan
logo
tag line
- 3. Multiple Choice
Branding provides information on
identity
quality
consistency
all of the above
- 4. Multiple Choice
When branding is successful, a brand's ___ is improved
Debt
Safety
image
- 5. Multiple Choice
McDonald's is an example of a trade name.
True
False
- 6. Multiple Choice
In what ways can a brand be easily recognisable?
Select 3
By its logo
By the price
By the taste
By its packaging
- 7. Multiple Choice
Customers that buy brands expect the product to be high
in price
quality
quantity
qualitative
- 8. Multiple Choice
Which of the following is a primary reason that businesses use brands:
To identify their products
To charge high prices
To increase materialism
To reduce expenses
- 9. Multiple Choice
A word, group of words, letters, or numbers that represents a product or service.
brand name
trade name
last name
business name
- 10. Multiple Choice
A product that does not carry a company identity.
generic brand
national brand
brand extension
brand identity
- 11. Multiple Choice
Why is packaging an important part of branding?
People will not recognise the business from the packaging.
People will recognise the business from the store.
People will recognise the business from the packaging.
People will recognise the business from the packaging.
- 12. Multiple Choice
What is a tagline ?
A sequence of words people associated with a business.
A line below the name of the brand.
A sequence of symbols people associated with a business.
A sequence of logos people associated with a business.
- 13. Multiple Choice
Product packaging can do all of the following except
attract a customer to a product
protect the product
give information
enable the product to be distributed via pipeline
- 14. Multiple Choice
Promoting the benefits of a product helps create...
unique brand identity
positive brand image
brand loyalty
none of the above
- 15. Multiple Choice
What are the four types of brands?
manufacturer's brands, private brands, family brands, and individual brands
product brand, brand name, brand mark, and trade name
brand preference, brand recognition, and brand insistence
co-branding, brand extension, brand licensing, and brand preference
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