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- 1. Multiple Choice
Which of the following is NOT a benefit of online advertising?
Ad Aggression
Large Outreach
Cookies
Constant Exposure
- 2. Multiple Choice
Which of the following is not a form of online advertising?
Social Media Advertising
Digital Marketing
Pop-Up Ads
Email Blasts
- 3. Multiple Choice
What does PPC stand for?
Pick-pack-change advertising
Point-per-click advertising
Pay-per-click advertising
Pay-pig-change advertising
- 4. Multiple Choice
What is an example of an online advertisement?
Websites, social media platforms
Brochures, leaflets, flyers
Commercials, surveys, focus groups
Video ads, banners, email blasts
- 5. Multiple Choice
What is the main purpose of online advertising?
To annoy people while they use the internet
To get people to come back to their website
To get you to buy those shoes sitting in your cart
To show the product, inform about the product and sell to audiences
- 6. Multiple Choice
What is a technique used so that people access online advertising easier?
Email Blasts
Brand Marketing
Public Relations
Social Media
- 7. Multiple Choice
–On a Web page, a graphic advertising display linked to the advertiser’s Web page.
refer to
Banner
CLASSIFIED ADS
SKYSCRAPER ADS
E-MAIL ADVERTISING
- 8. Multiple Choice
Sending company or product information to people or companies on mailing lists
refer to
Banner
CLASSIFIED ADS
SKYSCRAPER ADS
E-MAIL ADVERTISING
- 9. Multiple Choice
–A newspaper-like ad can be found on online newspaper, exchanges, and portals.
refer to
Banner
CLASSIFIED ADS
SKYSCRAPER ADS
E-MAIL ADVERTISING
- 10. Multiple Choice
–Full column-deep, sometimes as many as four on Web page.
refer to
Banner
CLASSIFIED ADS
SKYSCRAPER ADS
E-MAIL ADVERTISING
- 11. Multiple Choice
– Online advertising that focuses on social networking sites.
refer to?
VIRAL MARKETING
ADVERTISING IN CHAT ROOMS
ADVERTORIAL
SOCIAL NETWORK ADVERTISING
- 12. Multiple Choice
–Word-of-mouth method by which customers promote a product or service by telling others about it.
refer to?
VIRAL MARKETING
ADVERTISING IN CHAT ROOMS
ADVERTORIAL
SOCIAL NETWORK ADVERTISING
- 13. Multiple Choice
–An advertisement “disguised” to look like an editorial or general information.
refer to?
VIRAL MARKETING
ADVERTISING IN CHAT ROOMS
ADVERTORIAL
SOCIAL NETWORK ADVERTISING
- 14. Multiple Choice
Define THREE types of
SEARCH ENGINE ADVERTISEMENT
Search engine optimization (SEO)
Keyword Advertising
URL Listing
Privacy
- 15. Multiple Choice
Define THREE types of
pop-up and similar ads
Pop-up Ad
Pop-under Ad
URL Listing
Interstitials
- 16. Multiple Choice
–An ad that appears in a separate window before, after, or during Internet surfing or when reading e-mail.
refer to?
Pop-up Ad
Pop-under Ad
URL Listing
Interstitials
- 17. Multiple Choice
–An ad that appears underneath the current browser window, so when the user closes the active window the ad is still on the screen.
refer to?
Pop-up Ad
Pop-under Ad
URL Listing
Interstitials
- 18. Multiple Choice
–An initial Web page or a portion of it that is used to capture the user’s attention for a short time while other content is loading.
refer to?
Pop-up Ad
Pop-under Ad
URL Listing
Interstitials
- Answer choicesTagsAnswer choicesTags