Building & Maintaining Websites

1.

Multiple Choice

30 sec

1 pt

Which of the following is NOT a programming language discussed in this segment?

Fluid Application Language

Cascading Style Sheets

Structured Query Language

Extensive Markup Language

2.

Multiple Choice

30 sec

1 pt

Making a website look cluttered or unprofessional are cons of which of the following?

Not Hiring an Expert Web Designer

Including navigating menus

Registering the Website

Featuring advertising on the website

3.

Multiple Choice

30 sec

1 pt

Which of the following is NOT a possible goal of a website discussed in the segment?

Driving customer into the store

Generating new business

Building relationships with suppliers

Informing customers

4.

Multiple Choice

30 sec

1 pt

Website registration involves registering with which organization?

Website registration Association

Domain Name Ownership Committee

Internet Corporation for Assigned Names and Numbers

Online Copyright Registration Office

5.

Multiple Choice

30 sec

1 pt

Which of the following is true about the design details used in a website?

Design should always include multimedia

Design is not important if the content is good

Design elements should vary greatly page to page to keep viewers' attention

Design should convey a message consistent with the business's other marketing efforts

6.

Multiple Choice

30 sec

1 pt

What is the purpose of RSS feeds?

They eliminate bugs

They format pages so design elements are consistent

They generate and deliver updates to the site automatically

They automatically analyze and optimize traffic to the site

7.

Multiple Choice

30 sec

1 pt

Which of the following is the term for the practice of increasing a website’s rank on the list of search engine results?

Website function verification

Search engine optimization

Enhanced search grade

Search traffic refining

8.

Multiple Choice

30 sec

1 pt

Which of the following is NOT part of verifying if a website is functioning correctly?

Making sure key words are used frequently

Checking links to make sure they connect users to the right places

Ensuring login, password, forums and shopping carts are working

Testing to see orders are processed correctly

9.

Multiple Choice

30 sec

1 pt

Emily owns a clothing store and has a website from which people can order her clothes. She noticed a large number of people viewing her line of gloves, so she decided to create a glove showcase on her home page. This is an example of which of the following?

Including key words to drive traffic to her site

Using website traffic tracking methods to aid decision making

Keeping the website updated to make it “sticky”

Considering the big tradeoff and balancing features and costs

10.

Multiple Choice

30 sec

1 pt

What is the downside of adding features such as online shopping carts and security?

They discourage people from visiting the site

They may make shopping more difficult for site visitors

They can make the website look less professional

They take time and money to implement

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