15 questions
▶Looking up information about people buying different types of cereals in a Nestle survey online
Primary research
Secondary research
▶Interviewing people through a telephone survey
Primary research
Secondary research
Using the government statistics to find out about the favorite cereals among children
Primary research
Secondary research
Assign each car in a dealership a number and then use a random-number table to select the cars to be inspected.
systematic
simple random sample
convenience
Self - selected (volunteer)
Which 3 statements is a purpose of market research?
To promote goods or services
To understand the needs of the customer
To identify competitors
To identify market trends
Which data is less expensive to obtain and less time-consuming?
Primary Data
Secondary Data