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- 1. Multiple Choice
_____ means different from anything else.
Demographics
Defensible
Differentiated
Target
- 2. Multiple Choice
The worst type of differentiation is __
quality service
defensible
Price match
patent your product
- 3. Multiple Choice
When it is hard for your company's competition to copy what’s different and better about your business.
quality service
price match
defensible
demographics
- 4. Multiple Choice
A _____ offers legal protection to an inventor and excludes others from making and selling copies of the protected invention.
target market
patent
pro forma
differentiated offering
- 5. Multiple Choice
A _____ is a particular group of consumers at which a product or service is aimed.
target market
differentiated offering
pro forma
patent
- 6. Multiple Choice
Identifying your target market makes it easier and more cost effective to ______.
appeal to everyone
sell your products to the masses
reach your potential customers
push away unnecessary customers
- 7. Multiple Choice
Members of a target market have similar _______.
wants
needs
interest
wants, needs, & interest
- 8. Multiple Choice
Which of the following might result from a company choosing to market their products to a mass audience instead of targeting a specific market?
increased efficiency
increased customer loyalty
increased profits
wasting time & money
- 9. Multiple Choice
Tells you who your customer is by providing statistical information about their age, gender, location, education level, income level, etc.
demographics
psycholgraphics
geographics
target marketing
- 10. Multiple Choice
Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.
demographics
psycholgraphics
geographics
target marketing
- 11. Multiple Choice
Which of the following is an example of demographic information?
married with children
loves to travel
enjoys volunteering
participates in an art club
- 12. Multiple Choice
Which of the following is an example of psychographic information?
lives in a rural area
single, no children
enjoys running
lives in a cold climate area
- 13. Multiple Choice
People who enjoy traveling is a feature of:
demographic
psychographic
- 14. Multiple Choice
The mature market, over age 50, is an example of:
demographic
psychographic
- 15. Multiple Choice
Children influence their parents to spend more on clothing is an example of:
demographic
psychographic
- 16. Multiple Choice
Consumers are concerned about health and fitness is an example of:
demographics
psychographics
- 17. Multiple Choice
Which of the following demographic groups would most likely be the target market for the product in the image?
Male & female age 12-17
Male & female age 25-45
Male & female age 50-60
Male & female age 70-80
- 18. Multiple Choice
Which of the following demographic groups would most likely be the target market for the mustache trimmer in the image?
Male age 15-17
Female age 20-30
Male age 20-30
Male age 40-60
- 19. Multiple Choice
Which of the following demographic/geographic groups would most likely be the target market for the product in the image below?
rural
suburbs
Metropolitan
Urban
- 20. Multiple Choice
Which of the following demographic/geographic groups would most likely be the target market for the product in the image below?
rural
suburbs
country
Urban
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