Differentiation & Target Market
21 minutes ago
amguidroz_50833
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12 QuestionsShow answers
  • Question 1
    10 seconds
    Q.

    _____ means different from anything else.

    answer choices

    Demographics

    Defensible

    Differentiated

    Target

  • Question 2
    30 seconds
    Q.

    The worst type of differentiation is __

    answer choices

    quality service

    defensible

    Price match

    patent your product

  • Question 3
    30 seconds
    Q.

    When it is hard for your company's competition to copy what’s different and better about your business.

    answer choices

    quality service

    price match

    defensible

    demographics

  • Question 4
    30 seconds
    Q.

    A _____ offers legal protection to an inventor and excludes others from making and selling copies of the protected invention.

    answer choices

    target market

    patent

    pro forma

    differentiated offering

  • Question 5
    30 seconds
    Q.

    A _____ is a particular group of consumers at which a product or service is aimed.

    answer choices

    target market

    differentiated offering

    pro forma

    patent

  • Question 6
    30 seconds
    Q.

    Identifying your target market makes it easier and more cost effective to ______.

    answer choices

    appeal to everyone

    sell your products to the masses

    reach your potential customers

    push away unnecessary customers

  • Question 7
    30 seconds
    Q.

    Members of a target market have similar _______.

    answer choices

    wants

    needs

    interest

    wants, needs, & interest

  • Question 8
    30 seconds
    Q.

    Which of the following might result from a company choosing to market their products to a mass audience instead of targeting a specific market?

    answer choices

    increased efficiency

    increased customer loyalty

    increased profits

    wasting time & money

  • Question 9
    30 seconds
    Q.

    Tells you who your customer is by providing statistical information about their age, gender, location, education level, income level, etc.

    answer choices

    demographics

    psycholgraphics

    geographics

    target marketing

  • Question 10
    30 seconds
    Q.

    Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

    answer choices

    demographics

    psycholgraphics

    geographics

    target marketing

  • Question 11
    30 seconds
    Q.

    Which of the following is an example of demographic information?

    answer choices

    married with children

    loves to travel

    enjoys volunteering

    participates in an art club

  • Question 12
    30 seconds
    Q.

    Which of the following is an example of psychographic information?

    answer choices

    lives in a rural area

    single, no children

    enjoys running

    lives in a cold climate area

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