_____ means different from anything else.
The worst type of differentiation is __
When it is hard for your company's competition to copy what’s different and better about your business.
A _____ offers legal protection to an inventor and excludes others from making and selling copies of the protected invention.
A _____ is a particular group of consumers at which a product or service is aimed.
Identifying your target market makes it easier and more cost effective to ______.
Members of a target market have similar _______.
Which of the following might result from a company choosing to market their products to a mass audience instead of targeting a specific market?
Tells you who your customer is by providing statistical information about their age, gender, location, education level, income level, etc.
Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.
Which of the following is an example of demographic information?
Which of the following is an example of psychographic information?