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- 1. Multiple ChoiceWhat feature collects company-specific data such as Member Status?Custom FilterEvent TrackingCustom DimensionCustom Metric
- 2. Multiple ChoiceWhat is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?Attribution modelingConversion trackingChannel GroupingsMulti-Channel Funnels
- 3. Multiple ChoiceWhich kinds of hits does Google Analytics track?PageviewEventTransactionAll of the above
- 4. Multiple ChoiceTo recognize users across different devices, what feature must be enabled?Audience DefinitionsAttribution ModelsGoogle Ads LinkingUser ID
- 5. Multiple ChoiceWhat report indicates the pages of a website where users first arrived?Landing Pages reportPages reportLocation reportAll Pages report
- 6. Multiple ChoiceWhat feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?The Measurement ProtocolData ImportBrowser cookiesThe Networking Protocol
- 7. Multiple ChoiceWhat is not considered a default “medium” in Google Analytics?referralgoogleorganiccpc
- 8. Multiple ChoiceWhat metric-dimension combination is not valid?Avg. Time on Page / Device CategorySessions / Bounce rateSessions / SourceTotal Events / User Type
- 9. Multiple ChoiceWhich reports indicate how traffic arrived at a website?DemographicsGeoAll TrafficBehavior
- 10. Multiple ChoiceCustom Dimensions can be used as what?Primary dimensions in Custom ReportsSecondary dimensions in Custom ReportsSecondary dimensions in Standard reportsAll of the above
- 11. Multiple ChoiceWhat feature must be enabled to use Multi-Channel Funnels?Custom DimensionsAdvertising FeaturesGoals or EcommerceIn-page Analytics
- 12. Multiple ChoiceWhat data table display compares report metrics to the website average?PivotPercentagePerformanceComparison
- 13. Multiple ChoiceView filters are applied in what order?CreationRandom orderSequential orderAlphabetical order
- 14. Multiple ChoiceAuto-tagging is used to collect data from what kind of traffic?Social media trafficWebsite referral trafficGoogle Ads Campaign trafficSearch engine traffic other than Google
- 15. Multiple ChoiceWhat report indicates where users start or exit the conversion funnel?Goal flowtree mapscohort analysisuser timings
- 16. Multiple ChoiceWhich parameters can be included with an event hit for reporting?Event, Category, Action, LabelCategory, Action, Label, Unique EventsCategory, Action, Label, ValueCategory, Action, Label, Total Events
- 17. Multiple ChoiceWhat Remarketing audiences cannot be defined by default?Users who speak a particular languageUsers who visited a physical storeUsers who played a video on a websiteUsers who visited a specific page on a website
- 18. Multiple ChoiceWhat data is Google Analytics Goals unable to track?Customer's lifetime valueMaking a purchaseSigning up for a newsletterWatching a video
- 19. Multiple ChoiceIn Custom Reports, what must metrics and dimensions share in order to report accurately?Same viewSame scopeSame custom reportSame index
- 20. Multiple ChoiceWhat is used to create Smart Goals?Machine-learning algorithmsCustom ReportsAnalytics GoalsRemarketing audience
- 21. Multiple ChoiceWhich three campaign parameters are recommended to manually track campaigns?Medium, Source, and ContentCampaign, Content, and TermMedium, Source, and CampaignSource, Content, and Term
- 22. Multiple ChoiceFilters cannot perform what action on collected data?Include data from specific subdomainsInclude shopping preferencesConvert dynamic page URLs to readable text stringsExclude traffic from particular IP addresses
- 23. Multiple ChoiceIf a user watches a video with event tracking three times in a single session, Analytics will
count how many Unique Events?2613 - 24. Multiple ChoiceWhat scope levels available for dimensions and metrics?Event-level, duration-level, transaction-level, or user-level scopeEvent-level, session-level, transaction-level, or user-level scopeLocation-level, duration-level, product-level, or user-level scopeHit-level, session-level, product-level, or user-level scope
- 25. Multiple ChoiceWhich assets cannot be shared in the Solutions Gallery?GoalsSegmentsCustom reportsCustom Dimensions
- 26. Multiple ChoiceWhich Goals are available in Google Analytics?Destination, Event, Duration, Pages/Screens per SessionLocation, Event, Time, Users per SessionDestination, Event, Pageview, SocialPageview, Event, Transaction, Social
- 27. Multiple ChoiceWhat report identifies browsers that may have had problems with a website?The Active Users reportThe Browser & OS reportThe Source/Medium reportThe New vs Returning report
- 28. Multiple ChoiceWhat scope would be set for a Custom Dimension that reports membership status for a
customer rewards program?SessionHitProductUser - 29. Multiple ChoiceTo track users and sessions across multiple domains, what first must be set up?Data ImportAd Exchange LinkingCross-domain trackingGoogle Ads Linking
- 30. Multiple ChoiceWhen the same default tracking code is installed on pages with different domains, what will
result?Analytics will associate users and sessions with a single domainAnalytics will not associate users and sessions with any domainAnalytics will send an alert about duplicate data collectionAnalytics will associate users and sessions with their respective domains - 31. Multiple ChoiceWhat feature would be used to collect how many times users downloaded a product catalog?Custom ReportEvent TrackingCalculated MetricsCustom Dimension
- 32. Multiple ChoiceWhat is a “secondary dimension” in Google Analytics?An additional report dimension for more specific analysisA dashboard widget that offers more specific analysisA visualization to understand the impact of dataAn additional report metric for more specific analysis
- 33. Multiple ChoiceWhen will Google Analytics be unable to identify sessions from the same user by default?When the sessions happen in the same browser on the same deviceWhen the sessions share the same browser cookieWhen the sessions happen in different browsers on the same deviceWhen the sessions happen in the same browser on the same day
- 34. Multiple ChoiceWhat report shows which web pages get the most traffic and highest engagement?Frequency and Recency reportActive Users reportEngagement reportAll Pages report
- 35. Multiple ChoiceWhat is not considered a “source” in Google Analytics by default?email(direct)googlegooglemerchandisestore.com
- 36. Multiple ChoiceIf a user visits a web page with an embedded video, leaves without clicking on anything, and
the session times out, how will Google Analytics report the session?As an eventAs a clickAs a bounceAs an interaction - 37. Multiple ChoiceWhat is not a benefit of Google Analytics Remarketing?Show customized ads to customers who have previously visited your siteAllow customers to quickly reorder an item they have previously purchasedCreate remarketing lists without making changes to your existing Analytics snippetCreate remarketing lists based on custom segments and targets
- 38. Multiple ChoiceView filters may be applied retroactively to any data that has been processed.falsetrue
- 39. Multiple ChoiceWhat report shows the percentage of traffic that previously visited a website?Behavior > Frequency and Recency reportInterests > Affinity categories reportAll traffic > Referrals reportBehavior > New vs returning report
- 40. Multiple ChoiceOnce filters have been applied, what is the option to recover filtered data?Filtered data is not recoverableData may be recovered within 10 daysData may be recovered within 30 daysData may be recovered within 5 days
- 41. Multiple ChoiceFor autotagging, what parameter does Google Ads include in the destination URL?adid=urlid=utm=gclid=
- 42. Multiple ChoiceWhat report shows the percent of site traffic that visited previously?Sales Performance reportFrequency & Recency reportReferrals reportNew vs Returning report
- 43. Multiple ChoiceWhat report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day
periods?Active Users reportUser Explorer reportUsers Flow reportCohort Analysis report - 44. Multiple ChoiceTo view accurate data in a Custom Report, what action should be avoided?Pair metrics and dimensions of different scopesUse multiple dimensions together in the same reportCreate a report with Custom MetricsUse a Custom Dimension as a primary dimension
- 45. Multiple ChoiceHow would a view filter be configured to include only users from Brazil and Argentina?Filter 1: include Argentina > Filter 2: include BrazilFilter 1: include Brazil > Filter 2: include ArgentinaFilter 1: include Brazil or ArgentinaFilter 1: exclude all countries except Brazil and Argentina
- 46. Multiple ChoiceWhat cannot be collected by the default Analytics tracking code?User’s favorite websiteUser’s favorite websiteDevice and operating systemBrowser language setting
- 47. Multiple ChoiceViews can include website data collected before the view was created.falsetrue
- 48. Multiple ChoiceWhat report shows which types of mobile devices visited a website?Technology > Network reportSite Content > Landing Page reportMobile > Devices reportAll Traffic > Source/Medium report
- 49. Multiple ChoiceWithin how many days can a deleted view be restored?2553515
- 50. Multiple ChoiceWhat is not a benefit of using segments to analyze data?Isolate and analyze specific conversion paths using conversion segmentsPermanently modify the data in a viewAnalyze users by single or multi-session conditionsCompare behavior metrics for groups of users like Converters vs non Converters
- 51. Multiple ChoiceWhat report provides data on how specific sections of a website performed?Location reportFrequency and Recency reportContent Drilldown reportTop Events report
- 52. Multiple ChoiceWhat criteria could not be used to create a Dynamic Remarketing audience?Users who returned an item they purchasedUsers who viewed a homepageUsers who viewed a search result page on a websiteUsers who viewed product-detail pages
- 53. Multiple ChoiceWhat report shows a visual representation of user interactions on a website?Behavior Flow reportLanding Pages reportContent Drilldown reportTreemaps report
- 54. Multiple ChoiceA new Custom Channel Group may be applied retroactively to organize data that has been
previously collected.truefalse - 55. Multiple ChoiceWhen linking a Google Ads account to Google Analytics, what is not possible?Import Analytics Goals and transactions into Google Ads as conversionsAdjust keyword bids in Google Ads from Google AnalyticsView Google Ads click and cost data next to site engagement data in AnalyticsCreate remarketing lists in Analytics to use in Google Ads campaigns
- 56. Multiple ChoiceWhat asset is used to build a remarketing list?Custom DimensionCustom SegmentCustom ReportCustom Metric
- 57. Multiple ChoiceIf the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of
“Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT
count as a goal?/ordercomplete.php/ordercomplete/index.html/ordercomplete/thank_you.html/order/complete.php - 58. Multiple ChoiceWhat does assigning a value to a Google Analytics Goal enable?Track actual revenue from conversionsTrack real-time business revenueAnalyze a website conversion funnelCompare goal conversions and measure changes to a website
- 59. Multiple ChoiceWhen does a default Analytics 61 session expire?When a user is inactive on a web page for more than 30 minutesAfter 30 minutes, regardless of user activity on a web pageAt noon every dayWhen a user opens a new browser window
- 60. Multiple ChoiceWhat report indicates the last page users viewed before leaving a website?Landing Pages reportAll Pages reportExit Pages reportPages report
- 61. Multiple ChoiceGoogle Analytics cannot collect data from which systems by default?Offline inventory databaseWebsitesOnline point-of-sale systemsMobile devices
- 62. Multiple ChoiceWhat would prevent data from appearing in a Custom Report?Too many metrics in a Custom ReportA filter that removes all the dataCustom Report isn't shared with users in the same viewToo many dimensions in a Custom Report
- 63. Multiple Choice
Where should the Analytics tracking code be placed in the HTML of a webpage for data
collection?
Just after the opening <head> tag
Just before the closing </body> tag
Just after the opening <body> tag
Outside of the <head> tag
- 64. Multiple ChoiceSegments will not allow you to do what?Create subsets of sessions or usersPermanently alter dataBuild custom Remarketing listsIsolate and analyze data
- 65. Multiple ChoiceTo recognize users across different devices, what is required for User ID?A new Analytics account for reportingGoogle Tag ManagerSign-in that generates and sets unique IdsOther
- 66. Multiple ChoiceWhat channel is not included in the default Channels report?DirectDisplayOrganic searchDevice
- 67. Multiple ChoiceWhat is not a filter setting for data in views?ModifyIncludeRestoreExclude
- 68. Multiple ChoiceWhat feature can join offline business systems data with online data collected by Google
Analytics?Data importGoal trackingUser IDGoogle Ads Linking - 69. Multiple ChoiceWhich reports indicate how website referrals, organic search, and ad campaigns assisted in
conversions?Goals reportsAcquisition reportsMulti-Channel Funnel reportsEcommerce reports - 70. Multiple ChoiceIn Multi-Channel Funnel Reports, what channel would not be credited with a conversion?Paid and organic searchWebsite referralsSocial networkTelevision commercials
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