Social Studies

11th

grade

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Ansoff Matrix

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6 questions

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  • 1. Multiple Choice
    30 seconds
    1 pt

    Which of the four strategies in the Ansoff Matrix is generally thought to involve the highest risk?

    product development

    market penetration

    market development

    diversification

  • 2. Multiple Choice
    30 seconds
    1 pt

    A significant increase in market share would be evidence of a successful strategy of:

    diversification

    market development

    market penetration

    product development

  • 3. Multiple Choice
    30 seconds
    1 pt

    Attempting to grow sales of existing products in existing markets is known as:

    Diversification

    product development

    market penetration

    market development

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