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6 questions
Which of the four strategies in the Ansoff Matrix is generally thought to involve the highest risk?
product development
market penetration
market development
diversification
A significant increase in market share would be evidence of a successful strategy of:
diversification
market development
market penetration
product development
Attempting to grow sales of existing products in existing markets is known as:
Diversification
product development
market penetration
market development
Which of the four strategies in the Ansoff Matrix is generally thought to involve the lowest risk?
Product development
Market penetration
Diversification
Market development
An argument in support of a strategy of diversification is that it:
spreads risk in a business
enables a business to focus on what it does best
ensures higher returns on investments
allows economics of scale
According to the Ansoff Matrix, a strategy of building customer loyalty and securing market share is:
product development
diversification
market penetration
market development
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