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- 1. Multiple Choice
Which of the four strategies in the Ansoff Matrix is generally thought to involve the highest risk?
product development
market penetration
market development
diversification
- 2. Multiple Choice
A significant increase in market share would be evidence of a successful strategy of:
diversification
market development
market penetration
product development
- 3. Multiple Choice
Attempting to grow sales of existing products in existing markets is known as:
Diversification
product development
market penetration
market development
- 4. Multiple Choice
Which of the four strategies in the Ansoff Matrix is generally thought to involve the lowest risk?
Product development
Market penetration
Diversification
Market development
- 5. Multiple Choice
An argument in support of a strategy of diversification is that it:
spreads risk in a business
enables a business to focus on what it does best
ensures higher returns on investments
allows economics of scale
- 6. Multiple Choice
According to the Ansoff Matrix, a strategy of building customer loyalty and securing market share is:
product development
diversification
market penetration
market development
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