Guaranteeing the customer will like the product

Comments, facial expressions, non-verbal communication, and actions

"I have a perfect place for this in my living room"

"Mr. Wainwright, I will have the equipment delivered Thursday morning. Does that work into your schedule?"

"If you buy this item, you can get an additional one for 25% off."

"Mr. Lee, after using the one-stage and two-stage commercial coffee maker, which do you prefer?"

"Mr. Miller, you can try this worry-free for 60 days. If you aren't completely satisfied, you can return it for a full refund."

Ms. Stanford, if I can have the office furniture delivered and installed on Thursday, will that be soon enough for you?"

If a man buys a suit and the sales person recommends a shirt, tie, and a belt that would go well with it.

Customer makes a decision quickly and says "I'll take it!"

The close of the sale can happen at any point during the sales process, not just the end