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- 1. Multiple Choice
An image on a website trying to get you to buy a product would be...
Advertising
Personal Selling
Public Relations
Sales Promotion
- 2. Multiple Choice
To make your customers aware that your product exists is...
Tricking
Selling
Promoting
Telling
- 3. Multiple Choice
_________ is one-way communication
Personal Selling
Advertising
Promoting
Texting
- 4. Multiple Choice
A coupon is an example of ____________
Personal Selling
Advertising
Public Relations
Sales Promotion
- 5. Multiple Choice
____________ is the most personal promotional tool
Personal Selling
Public Relations
Advertising
Sales Promotion
- 6. Multiple Choice
One of the public relations tools is a...
Discount
Press Release
Social Media Ad
Commercial
- 7. Multiple Choice
Which of these is NOT part of the promotional mix?
Personal Selling
Advertising
Public Relations
Customer Profiles
- 8. Multiple Choice
Door-to-door sales is an example of...
Advertising
Sales Promotion
Personal Selling
Public Relations
- 9. Multiple Choice
________ reaches large groups of audiences at a high frequency
Advertising
Personal Selling
Sales Promotion
Public Relations
- 10. Multiple Choice
Billboards are a form of advertising
True
False
- 11. Multiple Choice
A salesperson participates in...
Advertising
Personal Selling
Public Relations
Sales Promotion
- 12. Multiple Choice
Samsung placing a picture of their newest tech product in a magazine is an example of...
Personal Selling
Advertising
Public Relations
Sales Promotion
- 13. Multiple Choice
A company sponsoring a charity event, such as a 5K race, would be an example of...
Public Relations
Advertising
Sales Promotion
Personal Selling
- 14. Multiple Choice
Which method of promotion uses mail order catalogues?
Advertising
Public Relations
Personal Selling
Direct Marketing
- 15. Multiple Choice
When enterprises pay to have their name and brand displayed at major events, such as a sporting venue what promotional method is being used?
Sales Promotion
Advertising
Direct Marketing
Public Relations
- 16. Multiple Choice
Press Release, exhibitions, sponsorship, stunts are all examples of which promotional method?
Advertising
Direct Marketing
Personal Selling
Public relation
- 17. Multiple Choice
Which methods below falls into personal selling
Telephone
Face to Face
Email
Sponsorship
- 18. Multiple Choice
What is the statement below describing?
What the enterprise wants to tell current and potential customers about its product?
message
medium
- 19. Multiple Choice
What is the statement below describing
the means of advertising the enterprise uses to reach current and potential customers
Message
Medium
- 20. Multiple Choice
Pick out the factors which influence the choice of advertising method
Type of product
Potential Sales
Cost
Characteristics of target market
- 21. Multiple Choice
Which of the following is not a limitation of public relations?
High cost
Free positive publicity
Reaches wide audiences
Improves brand image
- 22. Multiple Choice
A press release is...
A written piece of 150-200 words explaining who, what, when, where, and why
Similar enterprises exhibiting the products
Enterprises paying to have their name and brand displayed at major events.
One off events to catch the attention of media and the public
- 23. Multiple Choice
An exhibition is...
A written piece of 150-200 words explaining who, what, when, where, and why
Similar enterprises exhibiting the products
Enterprises paying to have their name and brand displayed at major events.
One off events to catch the attention of media and the public
- 24. Multiple Choice
Sponsorship is...
A written piece of 150-200 words explaining who, what, when, where, and why
Similar enterprises exhibiting the products
Enterprises paying to have their name and brand displayed at major events.
One off events to catch the attention of media and the public
- 25. Multiple Choice
Promotional students are...
A written piece of 150-200 words explaining who, what, when, where, and why
Similar enterprises exhibiting the products
Enterprises paying to have their name and brand displayed at major events.
One off events to catch the attention of media and the public
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