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- 1. Multiple Choice
Based on the criteria that defines advertising, which of the following examples would be considered as
advertising?
A candidate for city council going door-to-door urging people to vote for her
A car manufacturer stating the efficiency of its product to motivate customers to make a purchase
A public service announcement about the dangers of talking on the phone while driving
An actor being interviewed on television about his campaign to aid people with physical disabilities
- 2. Multiple Choice
Integrated brand promotion (IBP) can be defined as:
the collaboration of two or more brands within a single advertisement with the intent of sharing costs.
the coordination of a number of promotional tools to create widespread brand exposure.
a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms.
a unique concept seen mainly in local advertising campaigns.
- 3. Multiple Choice
Which of the following is true of integrated brand promotion (IBP)?
It is a simple process.
It uses promotional tools that do not need to. be evaluated
It prevents the exposure of a brand.
It allow marketers to reach target customers in different ways.
- 4. Multiple Choice
Nature Fresh, a local grocery store chain, has decided to run a series of advertisements. For this to be considered as an advertising campaign, Nature Fresh's ads must:
focus on store products rather than store services.
target a mass audience.
appear in print media.
be unpaid communication.
- 5. Multiple Choice
Brad and his wife, Carla are watching a commercial that they’ve never seen before. Brad thinks that the ad is humorous. However, Carla finds the ad monotonous and uninteresting. This example illustrates that:
ads are interpreted differently based on a person's experiences and beliefs.
what a message means to any given consumer is a function an isolated solitary thinker.
the ad is communicated effectively to its target audience.
the ad contains the same meaning for all audience members.
- 6. Multiple Choice
A particular group of consumers that is singled out by an organization for its advertising or integrated brand promotion campaign is called:
a target audience.
cooperative advertising.
a focus group
a sponsorship.
- 7. Multiple Choice
Members of trade channels include:
not-for-profit businesses.
retailers.
household consumers.
government officials.
- 8. Multiple Choice
Which of the following would be considered as a trade journal?
A publication written for health professionals
An e-zine for emerging writers to publish their work
A magazine for fitness enthusiasts
A newspaper carrying news articles about a particular city
- 9. Multiple Choice
Samsonic is the leading manufacturer of televisions in the world. It has created a new advertisement that it wants to be aired all over the world, changing only the language for each country. This is an example of:
national advertising.
international advertising.
regional advertising.
global advertising.
- 10. Multiple Choice
Which of the following is an example of international advertising?
Crispy Cracks promoting their new line of cracker at the Olympics
Flextronic advertising its flat-screen TVs in different states of a country
Radicle creating different versions of its new detergent ad for various countries
Unicorn featuring its “unicorn” logo on gear worn by tennis players
- 11. Multiple Choice
Firms have not fully exploited all the opportunities that _______ has to offer through communication via devices like smartphones or iPads.
broadcast media
mobile marketing
personal selling
print media
- 12. Multiple Choice
Which of the following is true regarding advertising?
Advertising is a external to the social interaction process.
Advertising is solely responsible for the increase of product sales.
Advertising plays a pivotal role in world commerce.
Advertising is a simple communication process.
- 13. Multiple Choice
The organization that pays for an advertisement is referred to as the client.
True
False
- 14. Multiple Choice
Government officials are the most conspicuous audience category in that most mass media advertising is directed at them.
True
False
- 15. Multiple Choice
Kristen Cross, an actress, was interviewed by news reporters about what she thought her fans should know about her new movie. This would be considered as an advertisement.
True
False
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