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- 1. Multiple Choice
The process of dividing a market of potential customers into groups based on different characteristics is called
Market Segmentation
Market Analysis
Demographics
Consumer identification
- 2. Multiple Choice
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
- 3. Multiple Choice
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
- 4. Multiple Choice
Which of these answer includes ONLY examples of demographics?
Marital status, religion, ethnicity
Household income, gender, race
Age, geographical location, gender
Race, age, hobbies
- 5. Multiple Choice
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
- 6. Multiple Choice
Which of these answer includes ONLY examples of psychographics?
Interests, opinions, attitudes
Household income, beliefs, race
Age, geographical location, gender
Ethnicity, age, hobbies
- 7. Multiple Choice
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
- 8. Multiple Choice
Segmenting a market based on customers' buying habits is an example of
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
- 9. Multiple Choice
Demographics includes grouping customers based on which three of these characteristics?
Marital status
Gender
Ethnicity
Buying habits
- 10. Multiple Choice
Targeting a group of potential consumers using psychographic characteristics might include using data about
music preferences
race
age
gender
- 11. Multiple Choice
Targeting a group of potential consumers using geographic data might be a great idea for which types of businesses?
A private school
A dry cleaning business
A restaurant
A political candidate
- 12. Multiple Choice
A business' target market includes
Everyone
All the people who might use a product or service
The specific people that the company is aiming to reach with its marketing and sales efforts
One segment of the market
- 13. Multiple Choice
Which of the following groups would NOT be included in a saddle-making business' target market?
Horses
Horse owners
Horseback riding teachers
Horse trainers
- 14. Multiple Choice
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, is called a
Market segment
Target market
Demographic breakdown
Customer Profile
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