Means-end theory links product features with goodwill of the firm

Absence of strong consumer preference supports subliminal advertising

Weasel claim creates vague feelings

Surrogate advertising is an escape route

Unethical advertising is a good business

Advertisements supports women empowerment

Publicity is paid form of personal presentation of ideas , goods and services

Advertising is a form of personal communication

Shock advertising refers to use of tall claims in advertising

Public service advertising aims at public welfare

The word subliminal means below the level of conscious awareness

Retentive advertising is done to improve social welfare of the community

Institutional advertising is exposed to the abuses of modern advertising

Advertising appeals are used to emphasis visual verbal imaging

Ethics in advertising is universally practiced

Puffery provides objective opinions

ASCI supports code of self-regulation

Public service advertising fulfils corporate social responsiblities

Advertising serves the socio-economic needs of mass industrial production

Deceptive advertising can be truthful