Introduction to Marketing
a month ago
rshiggins
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20 QuestionsShow answers
  • Question 1
    30 seconds
    Q.

    Is tangible

    answer choices

    Service

    air

    Product

  • Question 2
    30 seconds
    Q.

    Involves a task such as cooking a hamburger or a haircut

    answer choices

    Product

    Service

    Both product and service

  • Question 3
    30 seconds
    Q.

    Product, Place, Price, and Promotion are also called

    answer choices

    A lot of P's

    Market segmentation

    4 P's

  • Question 4
    30 seconds
    Q. Which of the following is NOT one of the 4Ps?
    answer choices
    Product
    Packaging
    Place
    Price
  • Question 5
    30 seconds
    Q. Which key word best describes the phrase "intangible products"
    answer choices
    Good
    Item
    Service
    Thing
  • Question 6
    30 seconds
    Q. What is not part of the marketing mix (the 4Ps)?
    answer choices
    Product
    Person
    Price
    Promotion
  • Question 7
    30 seconds
    Q. How the consumer gets the product
    answer choices
    Place
    Price
    Promotion  
    Sales strategy
  • Question 8
    30 seconds
    Q. When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
    answer choices
    presentation
    product
    place
    promotion
  • Question 9
    30 seconds
    Q.

    Choosing what to make and sell is which one of the 4P's?

    answer choices

    Place

    Product

    Price

    Promotion

  • Question 10
    30 seconds
    Q.

    How does marketing help consumers?

    answer choices

    Lowers prices due to competition

    Increases prices

    Less options

  • Question 11
    30 seconds
    Q.

    What does utility mean?

    answer choices

    Amount

    Value added

    Where to go

  • Question 12
    30 seconds
    Q.

    A product or service value is increased during a certain time of the day or year

    answer choices

    Place utility

    Form utility

    Time utility

    Information utility

  • Question 13
    30 seconds
    Q.

    Halloween can add value to products which type of utility is that?

    answer choices

    Time

    Place

    Form

    Information

  • Question 14
    30 seconds
    Q.

    A car is an example of a

    answer choices

    product

    service

  • Question 15
    30 seconds
    Q.

    Having your product sold at Wal Mart is an example of

    answer choices

    Price utility

    Place utility

    Form untiliy

    Time utility

  • Question 16
    30 seconds
    Q.

    What would you not have to consider before choosing a product to sell

    answer choices

    Price

    Production cost

    features

    What day it is

  • Question 17
    30 seconds
    Q.

    All the people who share similar needs and wants and who have the ability to purchase your products are called a ______

    answer choices

    group

    willing consumer

    Market

    customers

  • Question 18
    30 seconds
    Q.

    ______________ consists of consumers who purchase goods and services for personal use.

    answer choices

    Industrial market

    consumer market

    business market

    labor market

  • Question 19
    30 seconds
    Q.

    For the most part, consumers are interested in products that will __________________

    answer choices

    Cost them a lot

    Make their lives more difficult

    Improve their appearance

    not provide satisfaction related to some other personal motivation

  • Question 20
    30 seconds
    Q.

    ___________________ or business-to-business market includes all businesses that buy products for use in their operations.

    answer choices

    Labor market

    Customer market

    Consumer market

    Industrial market

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