20 questions
Is tangible
Service
air
Product
Involves a task such as cooking a hamburger or a haircut
Product
Service
Both product and service
Product, Place, Price, and Promotion are also called
A lot of P's
Market segmentation
4 P's
Choosing what to make and sell is which one of the 4P's?
Place
Product
Price
Promotion
How does marketing help consumers?
Lowers prices due to competition
Increases prices
Less options
What does utility mean?
Amount
Value added
Where to go
A product or service value is increased during a certain time of the day or year
Place utility
Form utility
Time utility
Information utility
Halloween can add value to products which type of utility is that?
Time
Place
Form
Information
A car is an example of a
product
service
Having your product sold at Wal Mart is an example of
Price utility
Place utility
Form untiliy
Time utility
What would you not have to consider before choosing a product to sell
Price
Production cost
features
What day it is
All the people who share similar needs and wants and who have the ability to purchase your products are called a ______
group
willing consumer
Market
customers
______________ consists of consumers who purchase goods and services for personal use.
Industrial market
consumer market
business market
labor market
For the most part, consumers are interested in products that will __________________
Cost them a lot
Make their lives more difficult
Improve their appearance
not provide satisfaction related to some other personal motivation
___________________ or business-to-business market includes all businesses that buy products for use in their operations.
Labor market
Customer market
Consumer market
Industrial market