14 questions
a business, product or service which is identifiable through names, symbols, phrases and/or qualities
Brand Identifier
Brand Extension
Brand Equity
Brand
the value of a brand based on consumer knowledge of, perception of, and loyalty to the brand; strong brand equity allows for loyal customers, higher prices and growth opportunities
Brand
Brand Extension
Brand Equity
Brand Identifier
a new product launched using an established brand name
Brand Equity
Brand
Brand Extension
Brand Identifier
any word, phrase, symbol or image which identifies a brand
Brand Equity
Brand
Brand Extension
Brand Identifier
the set of human characteristics associated with a brand
Branding Process
Co-branding
Branding
Brand Personality
the practice of two or more brands forming an alliance and producing a product which includes both brand names
Branding Process
Co-branding
Branding
Brand Personality
the process through which a business differentiates itself from its competitors and manages consumer perceptions concerning its identity and value
Branding Process
Co-branding
Branding
Brand Personality
the process through which a company makes decisions regarding its brand; consists of these five steps: review company, determine unique perspective, create branding plan, consistently implement, monitor brand
Branding Process
Co-branding
Branding
Brand Personality
a marketing model consisting of four phases which marketers use to lead potential customers to a purchase
Trademark
Sub-brand
Licensing
AIDA
legal protection for an identifying word, phrase or image
Trademark
Sub-brand
Licensing
AIDA
a distinct brand name given to a product which is under a larger, often more broad, institutional brand
Trademark
Sub-brand
Licensing
AIDA
the practice of authorizing a third party to use a brand’s name and/or identifiers for a specified use
Trademark
Sub-brand
Licensing
AIDA
a new variation of an existing product using an established brand name
Co-branding
Line Extension
Personal Branding
Branding
the process by which people differentiate themselves and communicate their unique value in order to market themselves to others
Co-branding
Line Extension
Personal Branding
Branding