Business

9th -

12thgrade

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Sports Marketing Review Chap 1

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15 questions

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  • 1. Multiple Choice
    20 seconds
    1 pt

    Demographics is...

    Involves the locations and methods used to make products available to customers

    Common characteristics of a group, such as age, marital status, gender, and income level

    Describes how a business blends the four marketing elements of product, distribution, price and promotion

    Using sports to market a product

  • 2. Multiple Choice
    20 seconds
    1 pt

    Discretionary income is...

    The amount customers pay for products

    Influencing how people choose to spend their time and money on entertainment

    Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses

    The number of viewers a program attracts

  • 3. Multiple Choice
    20 seconds
    1 pt

    Distribution is...

    Involves the locations and methods used to make products available to customers

    What a business offers to satisfy needs

    Some type of performance that people are willing to spend their money and spare time watching

    The creation and maintenance of satisfying exchange relationships

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