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- 1. Multiple ChoiceWhich three tags does Google Analytics require for accurate campaign tracking? (A Player)Medium, Source, and ContentMedium, Source, and CampaignCampaign, Content, and TermSource, Content, and Term
- 2. Multiple ChoiceWhich tags are standard Google Analytics campaign parameters?utm_adgrouputm_sourceutm_mediumutm_content
- 3. Multiple ChoiceTo quickly generate campaign tags, what tool should be used?The Measurement ProtocolThe Segment BuilderThe URL BuilderThe Goal Selector
- 4. Multiple ChoiceWhich formats may be used to add a custom campaign parameter to a URL?www.ikman.lk/?utm campaign = flashsalewww.ikman.lk/?utm_campaign=flashsalewww.ikman.lk/?utm_campaign=flash_salewww.ikman.lk/?utm_campaign = flash sale
- 5. Multiple ChoiceWhich are examples of Goals in Google Analytics?Making a purchaseSigning up for a newsletterCompleting a successful Google searchSubmitting a contact information form
- 6. Multiple ChoiceWhat is the “Bounce Rate” in Google Analytics?The number of times unique users returned to your website in a given time periodThe percentage of sessions in which a user exits from your homepageThe percentage of total site exitsThe percentage of visits when a user landed on your website and exited without any interactions
- 7. Multiple ChoiceWhat is a “dimension” in Google Analytics?The total amount of revenue a business has made in a given date range.An attribute of a data set that can be organized for better analysis.A comparison of data between two date ranges.A report that offers information about your audience.
- 8. Multiple ChoiceThe Analytics tracking code can collect which of the following?Language the browser is set toType of browserUser’s favorite websiteDevice and operating system
- 9. Multiple Choice
Which represents the hierarchical structure of a Univeral Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
- 10. Multiple ChoiceWhen will Google Analytics end a session by default?After 30 minutes, regardless of user activity on your websiteOnce the user opens another browser windowWhen a user is inactive on your site for 30 minutes or more or closes a browser windowAt noon every day
- Answer choicesTagsAnswer choicesTags