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- 1. Multiple Choice
What are the two most important management challenges in building a successful e-commerce presence?
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
having an accurate understanding of your business environment and an achievable business plan
building a team with the right skill sets and closely managing the development process
identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site
- 2. Multiple Choice
In order from beginning to end, the major steps in the SDLC (System Development Life Cycle) are:
systems analysis/planning; systems design; building the system; testing; and implementation.
systems design; testing; building the system; and implementation.
systems analysis/planning; systems design; building the system; implementation; and testing.
systems analysis/planning; implementation; building the system; and testing.
- 3. Multiple Choice
________ are the types of information systems capabilities needed to meet business objectives.
Information requirements
System functionalities
System design specifications
Physical design specifications
- 4. Multiple Choice
Which of the following are the two main components of a systems design?
logical design and physical design
behavioral design and technological design
business objectives and technology requirements
front-end systems and back-end systems
- 5. Multiple Choice
Which of the following involves testing a site's program modules one at a time?
system testing
acceptance testing
unit testing
implementation testing
- 6. Multiple Choice
The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:
split testing.
funnel testing.
benchmarking.
system testing.
- 7. Multiple Choice
All of the following are website design features that annoy customers except:
slow-loading pages.
pop-under ads.
splash pages.
multi-browser functionality.
- 8. Multiple Choice
The primary way a website is able to personalize the content presented to a visitor is through the use of:
privacy policies.
cookies.
accessibility rules.
site management tools.
- 9. Multiple Choice
Which of the following basic system functionalities is used to display goods on a website?
product database
digital catalog
shopping cart system
customer database system
- 10. Multiple Choice
Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?
website
e-mail
social media
offline media
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